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AppsFlyer Source integration with RudderStack

Securely Send Customer Mobile Attribution Data From AppsFlyer to RudderStack

You can quickly and easily set up AppsFlyer as a source on the RudderStack dashboard. Simply add an endpoint that points to RudderStack with AppsFlyer's Push API option, and send events to RudderStack whenever AppsFlyer gets an event. The event data ingested from AppsFlyer can be further routed to marketing and analytics tools, data warehouses, etc., for further processing.

By Adding AppsFlyer as a Source in the RudderStack Dashboard, you can:

  • Capture and send events, including re-engagement, reattribution, in-app install events, etc., to RudderStack.
  • Ingest your customer event data and route it to your preferred destination platforms securely, in the desired format.
  • Store properties from AppsFlyer event payload into the RudderStack event format.
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What you can do with AppsFlyer Source

Get a unified view of the user's journey, including user acquisition activities across every channel

Measure ad spends and app engagement to determine marketing performance and user retention over time

Create intuitive user journeys across every digital touchpoint with AppsFlyer’s Deep Linking technology

Attribute clicks and impressions using Probabilistic modeling or deterministic methods

Protect your business from mobile ad fraud at every level of the conversion flow with Protect 360

Segment, manage, and boost customer interaction from one centralized dashboard

How to set up AppsFlyer Source Integration

Use our step-by-step guide to set up AppsFlyer as a source in RudderStack.

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FAQ

How can we help you?

What is mobile attribution?

Mobile attribution helps identify which campaigns, channels, and partners bring app installs, in-app purchases, and more. These insights help measure and optimize marketing activities for both user acquisition and retargeting campaigns.

What is AppsFlyer used for?

AppsFlyer is a mobile attribution analytics and app tracking platform. It helps companies manage, measure, and optimize their mobile user acquisition process to improve your ROI. It also provides you with features, including its unique deep linking technology, intuitive dashboards, and more.

How does mobile app analytics work?

The measurement software matches users who were tagged when they clicked the ad to the users who are seen using the app. This confirms that the ad click led to an install. The engagement data is either synced back to the ad network using postbacks or, the in-app events are attributed to the specific ad network that drove the install. Marketers use this data to gain performance insights and to build more effective campaigns.

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