AppsFlyer integration with RudderStack
Send Your Event Data to AppsFlyer Through RudderStack
RudderStack makes it very easy for you to send custom events and their properties directly to AppsFlyer without having to use any additional code or hooks. When you enable AppsFlyer as a destination in RudderStack, add our Android or iOS SDK to your project. RudderStack will then automatically start tracking, collecting, and sending your data to AppsFlyer for attribution.
By Adding AppsFlyer Support for RudderStack, you can:
- Collect and send custom events to AppsFlyer without having to install additional code or use any hook
- Get all your event data into AppsFlyer in real-time in the desired format
- Map the standard AppsFlyer events to the events received from your source
- Transform the events where the conventions do not match the required AppsFlyer specifications
What you can do with AppsFlyer
AppsFlyer makes use of its SDK for effective mobile attribution. Once the SDK is installed, all the attribution data is collected by AppsFlyer without much effort. However, for collecting information like user ID as well as any custom events, you need to work closely with the AppsFlyer methods and install custom hooks using their iOS and Android methods.
By adding AppsFlyer as a destination in RudderStack, you don’t need to learn any new AppsFlyer methods or install additional code hooks. RudderStack takes care of everything for you.
Most accurate and reliable attribution data in the industry
Cutting-edge deep linking to better understand and engage with your customers
Block fraudulent in-app events and focus only on your real, verified users
Centralized dashboard to help you segment and manage your audiences better
Real-time reports to get critical performance metrics such as ROI, cost-per-install, LTV of your ad campaigns, and more
How to set up the AppsFlyer Integration
It’s very easy! Use our step-by-step guide to set up AppsFlyer as a destination in RudderStack, and get started in no time at all.
How can we help you?
What is AppsFlyer used for?
AppsFlyer is a third-party mobile attribution platform that provides acquisition insights and analytics.
Is it hard to set up AppsFlyer?
Difficulty can vary based on your mobile tech stack and attribution model. Many users choose to simplify implementation by sending data to AppsFlyer through secure Attribution Platforms integration tools like RudderStack.
How much does it cost to integrate AppsFlyer with RudderStack?
What is the purpose of attribution?
Attribution helps you better understand which channels, campaigns and product features attract the most customers, or have the most impact on your customers. It allows you to optimize your product features so that you can maximize customer engagement, and improve your conversion and retention rate. There are various popular attribution models used in the market today, such as multi-touch attribution, time decay, lift studies, etc.
What is an attribution tool?
Attribution tools allow you to determine how effective your digital advertising campaigns and marketing channels are. They act as an intermediary between your marketing tools and your product or website. Attribution tools determine which customer sources are driving the most conversions, and give you a detailed overview of your customers' product journey. Typically, the tracking mechanism of these attribution tools is based on cookies, tags or UTM (Urchin Tracking Module) parameters. They highlight all the touchpoints a customer had engaged in before they converted. Marketing teams use attribution tools to plan advertising and marketing campaigns by identifying the most cost-effective ads or the ones that are driving the most visitor traffic. They use the attribution tools as a bridge between marketing activities and customer acquisition or retention.
What is Mobile App Tracking?
Mobile app tracking allows you to collect data related to app installs and events from your customers’ or users’ devices. A unique device fingerprint is created whenever a user clicks on an advertisement using a Mobile App Tracking link. This link leads the user to the Play Store / App Store and allows the user to install your app. The App Tracking SDK then regenerates the fingerprint and sends the information to your tracking servers.