Amazon Personalize Integration

Connect Amazon Personalize and send data to Amazon Personalize with Rudderstack.

Destination

Event Stream

Amazon Personalize Integration

Connect Amazon Personalize and send data to Amazon Personalize with Rudderstack.

Destination

Event Stream

Integrate AWS Personalize with RudderStack, and send your event data seamlessly, and in real-time. RudderStack automatically collects all the event data from a variety of data sources and routes it securely to Personalize. You can then use relevant customer data for building personalized experiences and real-time recommendations.

Add AWS Personalize in RudderStack as a destination and:

  • Send customer event data to Amazon Personalize from a variety of data sources including web and mobile applications
  • Ensure real-time, up-to-date information on your customers and their activities for relevant content and product recommendations
  • Customize the specific types of events that you want to send to Amazon Personalize
  • Map all the event data to the Personalize schema without any errors

Frequently Asked Questions

Amazon Personalize is a personalization tool that enables marketing and customer-focused teams build better customer experiences.

You can send up to 1 million events per month to Amazon Personalize for free. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

AWS Personalize, also known as Amazon Personalize, is a content recommendation system powered by machine learning and AI. It allows you to better understand your customers’ product journey and make relevant product recommendations to boost conversions and overall customer engagement. You don’t need prior machine learning experience to get started. Amazon Personalize automates the complex steps that are required to build, train and fine-tune the machine learning models, so that you can deliver personalized product and recommendations faster and more efficiently.

Real-time personalization allows you to automatically deliver specific, tailor-made content to different audience groups on your website or app. With real-time personalization, you can information about your visitors from their IP addresses such as location, time-zone, and other business or user demographics. You can use this information to categorize your visitors based on various criteria and give your users optimized user experiences with relevant content whenever they land on your website. Real-time personalization allows you to improve your conversion rate, keep your customers engaged while they are browsing your website or app, and also boost sales.

You can implement the following use-cases: personalized product and content recommendations, recommending items similar to a product that the customer has viewed or browsed, personalized ranking and re-ranking, i.e. rank a list of items based on user preferences, targeted cohort-based promotional offers, and notifications for effective marketing campaigns.

Some industries that use Amazon Personalize include Media & Entertainment, e-Commerce, Travel & Hospitality, Financial Services, and Startups.

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About Amazon Personalize

AWS Personalize is a machine learning service by Amazon Web Services. It enables you to create high-quality content recommendations, personalized product and marketing promotions, and much more. With AWS Personalize, you can boost your customer engagement and overall business revenue.