What you can do with Amazon Personalize

Provide expert content recommendations based on your users’ viewing history

Offer personalized product recommendations to your customers based on their shopping history and interests

Build targeted marketing campaigns, promotions, and personalized search results for your customers

Integrate your website, mobile apps, and email marketing systems to offer a unique cross-platform customer experience

Boost your business revenue and improve your conversion rate by leveraging the user activity data in real-time

To effectively use Amazon Personalize, you need to first connect all your data sources corresponding to the different customer touch-points to it. This can become quite a hassle in case you are dealing with multiple sources that generate a lot of data.

By integrating Amazon Personalize with RudderStack, you can easily overcome this problem.

How to set up Amazon Personalize Integration

It’s very easy! Use our step-by-step guide to set up AWS Personalize as a destination in RudderStack, and get started in no time.

View the documentation
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Use RudderStack to Send Event Data to AWS Personalize

With RudderStack, you can easily configure Amazon Personalize as a destination to which you can send your event data seamlessly, and in real-time. RudderStack automatically collects all the event data from a variety of data sources and routes it securely to Personalize. You can then use the most up-to-date customer data for building personalized recommendation systems and effective product marketing.

By Adding AWS Personalize Support for RudderStack, you can:

  • Send your customer event-data to Amazon Personalize from a variety of data sources
  • Ensure real-time, most up-to-date information on your customers and their activities for better content and product recommendations
  • Customize the specific types of events that you want to send to Amazon Personalize
  • Seamlessly map all the event data to the Personalize schema without any errors
Try this in RudderStack
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  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.
  • image-97c4ade933c9e9511233d24a930bd7106f337da6-150x150-png

    David Annez

    Head of Engineering at Loveholidays

    We worked with RudderStack’s product team to drastically increase our site performance and collect even more detailed data on our customer journey. The data now powers analytics, revenue reporting and the recommendations engine built by data science.
    See case study
  • image-9b303f87a2c7fb5db0acea4b1194223f2b8a6f1d-149x149-png

    Alex Dovenmuehle

    Head of Data Engineering at Mattermost

    Our previous vendor’s model kept our data in their playing field, and the pricing limited what we could to track. We wanted to own our data in our warehouse and RudderStack simplified our customer data pipeline setup and security.
    See case study
  • image-9c9d53d3106ea6829d058f37aeac89ef6a34b14b-200x200-png

    Dan Baker

    Data Engineer at Pachyderm

    I bring great news…our ~23% of untracked users is down to ~5% since we started using the RudderStack SDK!
  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.