Sendgrid‘s mission is to help you to deliver your transactional and marketing email through one reliable platform. It is a transactional email platform offering services similar to Mandrill and mailgun. Although there’s a belief that SendGrid is more for newsletter-like email services, it can also be used for onboarding, registration, and any kind of personalized and targeted one-to-one emails to your customers. Some of the benefits that SendGrid offers are,
You can select which protocol to use for sending your emails. It can be either SMTP or HTTP, so it offers flexibility on the protocol level.
Scalable SendGrid offers an infrastructure capable of scaling up and down just as your mailing needs do. No matter if you send 100 or a billion emails, SendGrid can handle the load transparently for you.
Guaranteed mail delivery. Compliance with CAN-SPAM and management of spamming and reputation for mail servers can guarantee a much higher delivery rate for your emails. You can be sure that your emails will not be mistaken for spam from the recipient mail server.
Easy and fast integration. No matter what kind of emails you want to send, transactional or marketing, custom integration with SendGrid is extremely easy. Different APIs exist to cover different needs together with a large number of SDKs and libraries that can ease even further the integration process. You can have SendGrid integrated, up and running in a matter of minutes.
Security. All emails sent via SendGrid utilize opportunistic TLS encryption, so as long as your recipient servers are configured to use TLS you can be sure that all emails will be sent via a secure channel to them.
Powerful and Actionable Analytics. Everything related to your marketing campaigns or transactional emails that can be tracked is reported by the SendGrid platform in real-time. Analytics can be either used through the dashboards that SendGrid has or can be pulled by the API to be used as part of custom analytics solutions, which is also the scope of this article.
Just like every platform that offers programmatic access to email, SendGrid has been built from the ground up as an API company. This means that in order to gain full access to its capabilities you will need to incorporate some technical skills. Nevertheless, SendGrid also offers an intuitive web environment that can be used by marketers to manage and execute marketing campaigns without the need for technical support.