Events
Bonfire Increases Activation Rates 80% with a Warehouse Native Approach
What we will cover:
- Bonfire’s warehouse-native approach enabled them to compose their modern data stack with best-in-class instrumentation and analytics
- Snowflake was implemented as the single source of truth for their creator and fan data, as well as marketing (Intercom) and NFT data stored on public blockchains.
- RudderStack, a warehouse-native CDP, was the natural replacement for Amplitude’s event capture, to land event data directly in Snowflake
- NetSpring provides a warehouse-native product analytics solution, replacing Amplitude and Mode Analytics with a single self-service platform working across both event data (fan interactions) and state data (creator activities, marketing data, etc.).
- Bonfire is now able to operationalize rich, first-party behavioral data by dissecting and understanding behavioral patterns across the entire creator and fan journey – from activation to retention.
Speakers
![Eric Dodds](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F97bpcflt%2Fproduction%2Fd2c8e126b7cff80c01fb81e50070e332a7a684d8-400x400.webp%3Fw%3D88%26fm%3Dwebp%26fit%3Dfill%26dpr%3D2&w=3840&q=75)
Eric Dodds
Head of Product Marketing
![Matt Alston](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F97bpcflt%2Fproduction%2Fb97c43e2b24e3178f0666db6d1abb641a6f18523-400x400.jpg%3Fw%3D88%26fm%3Dwebp%26fit%3Dfill%26dpr%3D2&w=3840&q=75)
Matt Alston
Co-Founder & CEO at Bonfire
![Thomas Dong](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F97bpcflt%2Fproduction%2F44c81c57a4704512443f56bca784826e264ea0fd-400x400.jpg%3Fw%3D88%26fm%3Dwebp%26fit%3Dfill%26dpr%3D2&w=3840&q=75)
Thomas Dong
VP of Marketing at NetSpring