Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Subscribe
Get the latest news and updates in data engineering
All
Data Infrastructure
Data Integration
Identity Resolution
Data Enablement
Data Governance
RudderStack Updates
RudderStack Updates
Data without compromise: The RudderStack story
Learn about how RudderStack started and how it has evolved into a best-in-class data infrastructure solution to help businesses move their customer data with full control and safety.
Snowflake Summit 2025 recap: Launches, live demos, and real-time data
As a proud Snowflake partner, the RudderStack team was excited to be part of the 2025 Summit. This post provides a recap of the activities our team was part of at the event.
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Announcing RudderStack Data Apps, powered by Snowflake: Ship high ROI data projects faster
Run RudderStack Data Apps on top of your Customer 360, and ship high-ROI data projects in days, not months. Configure and run accurate attribution and propensity models and enable real-time personalization. All without writing complex SQL or Python.
Feature launch: Append and table skipping for warehouse FinOps
To help you turn your customer data into competitive advantage while optimizing warehouse spend you can now reduce compute time and costs by ingesting events via append and skip compute-intensive tables as requirements permit.
Why data teams choose RudderStack over Segment
RudderStack isn't just an alternative to Segment, but a fundamentally different approach for businesses who want to turn their customer data into a competitive advantage.
Feature launch: Feature builder
RudderStack feature builder enables you to create, maintain, and scale features in your data warehouse with agility.
Announcing the Data Quality Toolkit: guarantee quality data from the source
RudderStack equips you to collect clean, quality customer data at the source, so you can spend less time wrangling and more time helping your business drive revenue.
Feature launch: Sprig integration
With RudderStack and Sprig you can seamlessly deliver in-product surveys to the right users at the right time, so you can understand your user experience on every level.
