Rudderstack blog

Learn how Snowflake storage integrations enable secure, credential-free access to S3, GCS, and Azure Blob. Compare Snowpipe vs COPY INTO, set up external stages, and optimize cost, performance, and governance.

Learn how Jaja Finance, a UK digital lender, centralized behavioral data from iOS, Android, and web into Snowflake using RudderStack, creating a single, trusted source of truth for marketing and product analytics.

AI is cutting through the noise in the CDP market by simplifying how we understand and compare platforms. Learn how it distilled the entire category into two core use cases—and why that matters for buyers and vendors alike.

This guide explores the top data warehouse testing tools that automate validation processes, reduce testing time, and ensure data integrity across your entire pipeline.

This article explores the strengths and trade-offs of on-premise, cloud, and hybrid approaches, and how enterprises can evaluate which combination makes the most sense for their business.

A hands-on look at ChatGPT Atlas shows how AI browsers don’t just search the web—they use it for you. Here’s what that means for user intent, first-party data, attribution, and SEO.

In this article, we’ll break down how unified data platforms work, the benefits they offer—from stronger analytics to better operational visibility—and why they’re becoming essential for data-driven organizations.

Learn about the important differences between data redaction and data masking, two data protection methods. Understanding these differences will help you choose the best approach for your use cases to ensure your data remains secure.

Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.