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Understanding event data: The foundation of your customer journey

Understanding event data: The foundation of your customer journey

Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.

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Data Enablement
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

byĀ Danika Rockett

Event streaming: What it is, how it works, and why you should use it

Event streaming: What it is, how it works, and why you should use it

Event streaming allows businesses to efficiently collect and process large amounts of data in real time. It is a technique that captures and processes data as it is generated, enabling businesses to analyze data in real time

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Data Infrastructure
Brooks Patterson

Brooks Patterson

Head of Product Marketing

byĀ Brooks Patterson

Data collection crossroads: When to use RudderStack or Google Tag Manager (or both)

Data collection crossroads: When to use RudderStack or Google Tag Manager (or both)

In this post, we’ll review three options for how to implement RudderStack with Google Tag Manager, based on experience we’ve gathered across thousands of implementations.

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Data Integration
Luke Johnson

Luke Johnson

Customer Success Architect

byĀ Luke Johnson

Data integration framework: Components and best practices

Data integration framework: Components and best practices

A well-designed data integration framework can unify your data architecture, enabling automated pipelines, reducing inconsistencies, and providing a single source of truth for analytics and operations.

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Data Integration
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

byĀ Danika Rockett

Data onboarding: How to streamline your process

Data onboarding: How to streamline your process

In this article, we'll break down the key steps of the onboarding process, highlight common pitfalls, and share best practices to help you streamline integration while maintaining data accuracy, governance, and compliance.

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Data Integration
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

byĀ Danika Rockett

Data automation: Tools & tactics for automated data processing

Data automation: Tools & tactics for automated data processing

With the right automation tools, you can eliminate hours of tedious work while dramatically improving data accuracy and availability. This article explores how data automation works and how it can transform your approach to data management.

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Data Enablement
Ryan McCrary

Ryan McCrary

Product Manager at RudderStack

byĀ Ryan McCrary

Data standardization: Why and how to standardize data

Data standardization: Why and how to standardize data

When teams cannot rely on their data, reporting slows down and decision-making becomes riskier. Learn how standardization addresses these challenges by creating a consistent structure that data can follow from the moment it enters your system.

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Data Governance
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

byĀ Danika Rockett

How Zoopla transformed real estate experiences with data-driven personalization

How Zoopla transformed real estate experiences with data-driven personalization

Learn how Zoopla, a leader in the UK real estate space, transformed real estate experiences with data-driven personalization and RudderStack's customer data infrastructure.

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Data Enablement
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

byĀ Danika Rockett

How Masterworks built a donor intelligence engine with RudderStack

How Masterworks built a donor intelligence engine with RudderStack

Understanding donor behavior is critical to effective nonprofit fundraising. As digital channels transform how people give, organizations face the challenge of connecting online versus offline giving.

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Data Infrastructure
Danika Rockett

Danika Rockett

Sr. Manager, Technical Marketing Content

byĀ Danika Rockett

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