Deterministic vs. probabilistic models: A guide for data teams

Without proper enrichment, Salesforce customer records can become stale, incomplete, and increasingly disconnected from reality. Learn about the best tools for real-time syncing, identity resolution, and deep integration with modern data stacks.

Learn how CIAM secures logins, improves UX, and enables compliance and personalization at scale—and how unifying CIAM data with your stack drives safer, smarter customer experiences.

In this article, we’ll explore the core techniques behind data matching—such as identity resolution and record linkage—along with the common challenges teams face and the best practices for improving match quality at scale.