Unified data platform: How it works & why you need one
by Brooks Patterson
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Zero copy CDP vs. warehouse native CDP architecture
In this post we clarify the differences between zero copy and warehouse native customer data platform architectures and detail the advantages of the warehouse native approach.
A Comprehensive Guide to Snowflake Data Types
In this comprehensive guide, we will explore the different data types supported by Snowflake and understand how they can be effectively used in your data analysis projects.
Feature Launch: Kafka Source Integration
With our Kafka Source integration, you can easily get your customer data out of Kafka, solve data quality issues, and distribute it throughout your stack to drive better business outcomes.
Real-Time Event Streaming: RudderStack vs. Apache Kafka
A breakdown of event streaming approaches comparing and contrasting low-level Apache Kafka with RudderStack’s Event Stream. We detail when to use each tool and when to use both together.
The Evolution of the Customer Data Platform
The CDP is still rapidly evolving, but one thing is clear: The data warehouse will play a central role in its future. Here, we unpack the prevailing approaches and introduce its next evolution – The Warehouse Native Customer Data Platform.
How To Overcome GA4 Server-Side Tracking Challenges
If you’re migrating from Universal Analytics, learning about GA4’s server-side capabilities is just as important as learning GA4’s event model. Here we detail how a hybrid approach delivers the best of client and server-side collection.
The Warehouse Native Customer Data Platform
In this post we look at how The Warehouse Native CDP overcomes the limitations of legacy CDPs and custom built solutions by assessing each architecture in the context of the data activation lifecycle.
Segment 2 years after the Twilio acquisition
What has Twilio done with Segment over the last two years and where are they steering it over the next two years? Our team looks back at product updates and what the future holds for Segment (and RudderStack!).
Session Tracking Is Now in Session
You can now track sessions on web and mobile with RudderStack. With session tracking, you get complete control over how session data is tracked, allowing you to customize session data for your specific needs.
