Rudderstack blog
News from RudderStack and insights for data teams

Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
Subscribe
Get the latest news and updates in data engineering
All
Data Infrastructure
Data Integration
Identity Resolution
Data Enablement
Data Governance
RudderStack Updates
Data Infrastructure

What is the ML Stack?
Add a data lake and a basic Machine Learning toolset to your data stack, and you can move from historical analysis into the world of predictive analytics to start mitigating problems proactively instead of reactively.

The Future of Customer Data Platforms: Unbundling the Right Way
It’s time to unbundle the vertically integrated CDP to unlock the use cases required by today’s data teams. Here, we unpack two different approaches to unbundling and make the case for a three-layer decoupling rather than a wholesale unbundling.

The Future of Customer Data Platforms: To Bundle or Not to Bundle?
Bundling vs. unbundling set the data world on fire in February and quickly made its way to the CDP. Here, we look at the limitations behind the unbundling push and assess whether unbundling is the appropriate way to overcome them.

Guide to the Modern Data Stack: the Data Maturity Journey
The modern data stack can be overwhelming. This simple framework places the tools of the modern stack in context of the data maturity journey to help you build the right stack for every stage.

How We Reduced Startup Time by 80% With Webpack
Learn how the RudderStack Engineering team improved developer experience, getting startup time down to 12 seconds from 5 minutes by using webpack to get rid of overhead from Typescript.

Analytics Engineering vs. Data Engineering
In this post we explore how data engineering is changing as data tooling matures and new roles, like analytics engineering, emerge. Key takeaway: with Analytics Engineers & Data Engineers working together, data teams can do more than ever before.

How RudderStack Core Enabled Us to Build Reverse ETL
Building a tool for automated reverse ETL pipelines involves a number of unique technical challenges. Here Principal Engineer, Ranjeet Mishra, details how the foresight of our founding engineers made solving these much easier.

When To Build vs. Buy Data Pipelines
Every engineer faces the build vs. buy decision at some point. In this post, we highlight the tradeoffs you should consider when deciding to build or buy your data pipelines.

Data Modeling in the Warehouse for Data Engineers
Expectations for data are higher than ever and come from a broad array of end users. These best practices will help you deliver better data products to your organization.