Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
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RudderStack Updates
Data Infrastructure
The Evolution of the Customer Data Platform
The CDP is still rapidly evolving, but one thing is clear: The data warehouse will play a central role in its future. Here, we unpack the prevailing approaches and introduce its next evolution – The Warehouse Native Customer Data Platform.
How To Overcome GA4 Server-Side Tracking Challenges
If you’re migrating from Universal Analytics, learning about GA4’s server-side capabilities is just as important as learning GA4’s event model. Here we detail how a hybrid approach delivers the best of client and server-side collection.
The Warehouse Native Customer Data Platform
In this post we look at how The Warehouse Native CDP overcomes the limitations of legacy CDPs and custom built solutions by assessing each architecture in the context of the data activation lifecycle.
Segment 2 years after the Twilio acquisition
What has Twilio done with Segment over the last two years and where are they steering it over the next two years? Our team looks back at product updates and what the future holds for Segment (and RudderStack!).
Session Tracking Is Now in Session
You can now track sessions on web and mobile with RudderStack. With session tracking, you get complete control over how session data is tracked, allowing you to customize session data for your specific needs.
Why You Should Care About Dimensional Data Modeling
Dimensional data modeling is a way to structure data in a warehouse to mitigate granularity loss and enable performant data work. Here we cover the building blocks of dimensional data modeling and highlight where it shows up at RudderStack.
What is a Headless CDP?
The current CDP architecture isn't working. It's time for a headless customer data platform that serves as the connective tissue between customer data, the cloud data warehouse, and the rest of the stack.
Has Salesforce Admitted Defeat to Snowflake in the Battle for Customer 360?
Salesforce’s Customer Data Platform, Genie, relies on open data sharing with Snowflake. In this post, we explore how this indicates a paradigm shift from black boxes to data warehouses as the optimal place to hold the customer source of truth.
What is the Real-Time Stack?
In this post, you'll learn how to architect a data stack that unlocks real-time personalization use cases, enabling you to customize user experiences in-session.
