Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
How Magic Eden captured 95% of the Solana NFT market with RudderStack
Magic Eden needed full control over how user data was captured, managed, and routed, all while ensuring compliance with the unique privacy requirements of Web3 ecosystems. RudderStack offered the flexibility they needed to build on their own terms.
Snowflake data types: A comprehensive reference guide
In this guide, we’ll explore the range of data types Snowflake supports, highlight when and why each is used, and provide practical guidance for building well-structured, efficient tables in your warehouse.
How we built RudderStack’s real-time personalization engine
Building RudderStack’s real-time personalization engine involved tackling the complexity of creating dynamic website and app experiences by leveraging a clean identity graph and comprehensive customer profiles
How we crafted a domain-specific language for JSON transformation at RudderStack
A guide for developers to create custom DSLs to address specific domain requirements, enhancing productivity and unlocking new possibilities in problem-solving.
Why Shopify will increasingly require data engineering expertise
In this post, we detail why Shopify success demands data engineering expertise and provide a roadmap to help retailers start doing more with their Shopify customer data.
Building the Data Foundation for AI
Organizations are increasing their investments in AI. Thousands of AI tools have flooded the market, but these tools fall short. To reach your AI goals, you must first invest in a solid data foundation in your warehouse.
Feature launch: Source-level geolocation enrichment
Now you can enrich your RudderStack payloads with geolocation data using a simple toggle. Enable enrichment at the source to send geolocation data to all compatible destinations.
Bridge the client-side/server-side gap with RudderStack hybrid mode
RudderStack hybrid mode makes it easy to build towards a first-party future with server-side tracking while still taking advantage of client-side tracking when necessary.
Feature launch: Device mode Transformations
Transformations are now available for device mode destinations in RudderStack, making it easier to meet security and compliance requirements, manage costs in destination cloud tools, and unlock advanced analytics.
