Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Brooks Patterson
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data flow diagram: Components, purpose, and how to create
Complex systems can mask how data moves. Information passes through APIs, queues, databases, and tools, but tracking that movement isn’t always straightforward.Discover how a data flow diagram can help.
Data warehouse as a service: Features, benefits & use cases
In this post, we will explore the concept of data warehouse as a service (DWaaS), including core features, key benefits, and diverse use cases, highlighting its role in modern data architectures.
How Masterworks built a donor intelligence engine with RudderStack
Understanding donor behavior is critical to effective nonprofit fundraising. As digital channels transform how people give, organizations face the challenge of connecting online versus offline giving.
Breaking down data bottlenecks: How teams can gain efficiency with proper customer data infrastructure
Understanding customer insights is critical for business growth across all teams. But this growing need for data can create unexpected bottlenecks, particularly when a single person or team becomes the gatekeeper for all data collection requests.
How Sharesies built a scalable data stack for next-generation wealth engagement
Learn how fintech company Sharesies overcame significant challenges managing their customer behavior data with RudderStack's cloud-native approach, which aligned perfectly with Sharesies' data principles of flexibility, speed, and scalability.
Building an AI-ready data foundation: Why customer intelligence will define tomorrow’s SaaS leaders
Through years of industry experience, RudderStack's head of client services has learned about the importance of building an AI-ready data foundation. Moreover, data intelligence is becoming the defining competitive advantage in SaaS (and beyond).
Real-time vs. warehouse-gated: Finding the right balance for your customer data infrastructure
The future of customer data infrastructure isn't about choosing between warehouse-gated or real-time architectures—it's about intelligently combining both approaches to meet your business needs. Learn how to strike the right balance for your business
Understanding event data: The foundation of your customer journey
Learn how event data paints the picture of the digital customer journey to show you the full story of what your customers actually want to do with your product or service
Understanding customer intent: A guide to event tracking
Customer interactions tell a story, but capturing them is just the beginning. This post provides guidelines for event tracking and how it can help you understand customer intent.
