Rudderstack blog
News from RudderStack and insights for data teams

Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Brooks Patterson
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson

Build or Buy? Lessons From Ten Years Building Customer Data Pipelines
This article summarizes what RudderStack CEO Soumyadeb Mitra learned in both building and buying customer data pipelines over the last ten years. Dive in to know more

Step-by-Step Guide: How to set up a Warehouse-first CDP on Snowflake Using RudderStack
Now using RudderStack set up a Warehouse first CDP on Snowflake by following the step-by-step guide and along with that get an overview of the architecture.

The Stack of the Future: Building a Warehouse-First CDP on Snowflake Using RudderStack
Get to know about the building of the first warehouse CDP on Snowflake using RudderStack & explains the high-scale customer data needs by the engineering team.

Why Twilio Acquired Segment
In this post, we examine Twilio's strategic acquisition of Segment and explore how the Segment customer data platform fits into Twilio's vision to create an end-to-end marketing cloud.

Kafka Vs. PostgreSQL: How We Implemented Our Queueing System Using PostgreSQL
Apache Kafka wasn’t the right solution for RudderStack’s core streaming/queueing engine. Instead, we built our own streaming engine on top of PostgreSQL. Here, we discuss the internals of our implementation using the queueing system in more detail.

The Complete Customer Data Stack
In this article, we break down the ideal architecture for “the complete customer data stack” from the perspective of the data engineer. Learn all about it here.

Why Single-platform Analytics Tools Don’t Scale Well
This post answers the following Quora question: "What are the benefits of a data warehouse for a web startup over third-party analytics tools like Google Analytics and Mixpanel?"

Building Reliable Customer Data Infrastructure
A typical example of a Data-Intensive Application. RudderStack briefly tells CDI and its core & the infrastructure for seizing, processing, and routing events.

Activate Your Data Streams Using RudderStack: A Use-Case with AWS Lambda and Amazon Kinesis
RudderStack approaches the routing data using Amazon Kinesis and AWS Lambda Functions. So that one can easily activate the Data Streams by using Rudderstack.







