Rudderstack blog
News from RudderStack and insights for data teams
Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Brooks Patterson
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Clickstream Data Mining Techniques: An Introduction
Check out this post for an overview of two key clickstream data mining techniques: Markov Chain and the cSPADE algorithm. Using these techniques, you can predict customer clicks and segment your clickstream data.
Why Single-platform Analytics Tools Don’t Scale Well
This post answers the following Quora question: "What are the benefits of a data warehouse for a web startup over third-party analytics tools like Google Analytics and Mixpanel?"
RudderStack – An Open-source Customer Data Infrastructure: Podcast with Soumyadeb Mitra
In this interview with Software Engineering Daily, Soumyadeb Mitra – the founder, and CEO of RudderStack – talks about the Customer Data Infrastructure space and RudderStack.
Building Reliable Customer Data Infrastructure
A typical example of a Data-Intensive Application. RudderStack briefly tells CDI and its core & the infrastructure for seizing, processing, and routing events.
Activate Your Data Streams Using RudderStack: A Use-Case with AWS Lambda and Amazon Kinesis
RudderStack approaches the routing data using Amazon Kinesis and AWS Lambda Functions. So that one can easily activate the Data Streams by using Rudderstack.
Identity Graph and Identity Resolution in SQL
In this blog, we will show how we can associate an anonymous or user ID with the virtual ID to tie all the events as originating from one end user. The system tags each of these events with individual IDs.
The Tale of Identity Graph and Identity Resolution
Understanding users is crucial to every analysis. Here, we outline the challenges of tieing user activities from different devices and channels together while preserving privacy. In part two, we cover the solution.
Introducing RudderStack Transformations
RudderStack Transformations allow you to transform your data in-flight with custom JavaScript so you can customize integrations, fix bad data, and enrich events.
Protect Personally Identifiable Information (PII) in Your Apps Using RudderStack
Use RudderStack to protect the Personally Identifiable Information (PII) in Your Apps. We simplify the process of making PII notes on the streaming data.
