Rudderstack blog
News from RudderStack and insights for data teams

Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
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What is user segmentation? Definition, examples, and benefits
What is user segmentation? Definition, examples, and benefits. User segmentation is crucial for creating effective marketing strategies that delight your ideal customer profile (ICP).

What is Apache Airflow?
As a data engineer, you're undoubtedly familiar with the complexities of managing ETL (Extract, Transform, Load) processes and batch operations, especially with the rapid expansion of cloud data warehouses.

What is a data pipeline? A guide to the what, why, and how
Data pipelines ingest, transform, and deliver data from disparate sources to downstream destinations. Discover everything you need to know here. Data pipelines are essential components of the modern data stack.

Automated Data Testing In The Warehouse
Why you need automated data testing and how to do it. Data warehouses continue to grow in size and complexity, containing crucial business information for data-driven decision making.

What is a data dictionary? The main components and benefits, plus examples
What is a data dictionary. A data dictionary compiles the data definitions and attributes used within a database. Discover benefits, components, and examples of data dictionaries here.

How Amazon Redshift Pricing Works: The Ultimate Guide
Navigating the Redshift pricing can be challenging. Per-hour charges, storage fees, and the choice between serverless and on-demand options create a complex cost landscape.

Understanding B2B customer data platforms: How they solve the B2B challenges of today
How B2B Customer Data Platforms Help Activate Customer Data The B2B customer data platform eliminates data silos, allowing companies to embrace personalization and improve efficiency. Learn more here.

Introducing RudderStack
RudderStack is enterprise-ready, with a special focus on data privacy and security. Use our HTTP source to send data in less than 5 minutes, or install one of our 12 SDKs in your website or app.

The Ultimate Guide to Snowflake Pricing: Everything You Need to Know
Snowflake, the cloud-based data warehousing platform, has revolutionized the way businesses manage and analyze their data. Its elastic, scalable architecture and powerful query engine offer unparalleled performance and flexibility.