Rudderstack blog
News from RudderStack and insights for data teams

Understanding event data: The foundation of your customer journey
Understanding event data: The foundation of your customer journey
Understanding your customers isn't just about knowing who they are—it's about understanding what they do. This is where clean, accurate event data becomes a foundational part of your business strategy.
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Data standardization: Why and how to standardize data
by Danika Rockett
How Zoopla transformed real estate experiences with data-driven personalization
by Danika Rockett
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Start Building a Better CDP for Free With RudderStack Cloud Free
Today, we launched RudderStack Cloud Free, a no time limit, no credit card required, completely free tier of RudderStack Cloud. We want you to try RudderStack, and RudderStack Cloud Free makes it easier than ever to do that.

Introducing our new RudderStack Pro Self-Serve Plans
We are announcing the availability of our RudderStack Pro self-serve plans. Now, you can purchase RudderStack Pro, up to 100M events per month, with just a credit card. No complicated invoicing processes and no mandatory discussions with salespeople.

Kafka Vs. PostgreSQL: How We Implemented Our Queueing System Using PostgreSQL
Apache Kafka wasn’t the right solution for RudderStack’s core streaming/queueing engine. Instead, we built our own streaming engine on top of PostgreSQL. Here, we discuss the internals of our implementation using the queueing system in more detail.

Warehouse-First, the More Secure, Flexible, and Cost-Effective Application Architecture
Learn how eliminating black-box applications and building a warehouse-first data infrastructure can give you more data control, more flexibility with no duplicated data, and lower costs.

Build or Buy? Lessons From Ten Years Building Customer Data Pipelines
This article summarizes what RudderStack CEO Soumyadeb Mitra learned in both building and buying customer data pipelines over the last ten years. Dive in to know more

RudderStack JavaScript SDK Enhancements: Beacon Support
The RudderStack Javascript SDK, at its core, is built to provide guaranteed delivery of events. This post talks about our latest enhancement to the JS SDK - adding Beacon support making it more efficient, fast, and easy to use.

Proposify’s Data Stack Explained: Making Marketing Channel Analytics and Inbound Attribution a Solvable Problem with RudderStack
Know everything about Proposify's customer data stack, data collection, standardization, analytics, and more through this insightful blog.

Introducing RudderStack Cloud: The Warehouse-First CDP for Developers
RudderStack declares the most capable, affordable and advanced customer data product for developers RudderStack Cloud. Get, Verify & Modify the data easily.....

How to Implement a Successful Data Integration Strategy
Data integration is a major pain point as companies seek to become increasingly data-driven. A successful data integration strategy leads to effective and accurate data analysis when it comes to data warehouses.