Rudderstack blog
News from RudderStack and insights for data teams

Feature launch: Snowflake Streaming integration
Feature launch: Snowflake Streaming integration
With our Snowflake Streaming integration, you can get customer event data from every source into Snowflake faster (and save on your Snowflake bill!). Read the launch blog to learn more.
Unified data platform: How it works & why you need one
by Ryan McCrary
Understanding event data: The foundation of your customer journey
by Danika Rockett
Event streaming: What it is, how it works, and why you should use it
by Brooks Patterson
Subscribe
Get the latest news and updates in data engineering
All
Data Infrastructure
Data Integration
Identity Resolution
Data Enablement
Data Governance
RudderStack Updates
All

Kafka Vs. PostgreSQL: How We Implemented Our Queueing System Using PostgreSQL
Apache Kafka wasn’t the right solution for RudderStack’s core streaming/queueing engine. Instead, we built our own streaming engine on top of PostgreSQL. Here, we discuss the internals of our implementation using the queueing system in more detail.

Warehouse-First, the More Secure, Flexible, and Cost-Effective Application Architecture
Learn how eliminating black-box applications and building a warehouse-first data infrastructure can give you more data control, more flexibility with no duplicated data, and lower costs.

Build or Buy? Lessons From Ten Years Building Customer Data Pipelines
This article summarizes what RudderStack CEO Soumyadeb Mitra learned in both building and buying customer data pipelines over the last ten years. Dive in to know more

RudderStack JavaScript SDK Enhancements: Beacon Support
The RudderStack Javascript SDK, at its core, is built to provide guaranteed delivery of events. This post talks about our latest enhancement to the JS SDK - adding Beacon support making it more efficient, fast, and easy to use.

Introducing RudderStack Cloud: The Warehouse-First CDP for Developers
RudderStack declares the most capable, affordable and advanced customer data product for developers RudderStack Cloud. Get, Verify & Modify the data easily.....

Building Reliable Customer Data Infrastructure
A typical example of a Data-Intensive Application. RudderStack briefly tells CDI and its core & the infrastructure for seizing, processing, and routing events.

Choosing the Best Tool for Mobile Attribution: Kochava, AppsFlyer, Adjust, Branch
Modern businesses are heavily reliant on multi-channel strategies. Mobile attribution is a great technique that allows marketers to evaluate how, where, and when a user interacts with their brand.

Activate Your Data Streams Using RudderStack: A Use-Case with AWS Lambda and Amazon Kinesis
RudderStack approaches the routing data using Amazon Kinesis and AWS Lambda Functions. So that one can easily activate the Data Streams by using Rudderstack.

Churn Prediction using BigQueryML
RudderStack explains how to churn prediction can happen using Google’s BigQueryML together with the clickstream data gathered and delivered using the stage.