Eliminate preventable churn
Identify churn risk and proactively retain your customers
Increase customer LTV
Run effective retention and reengagement campaigns to maximize profitability per customer
Cultivate brand loyalty
Stabilize and increase revenue streams with targeted customer engagement
Warehouse native churn modeling
RudderStack captures first-party acquisition data, builds a complete view of your customer, generates configurable churn models in your warehouse, and enables data teams to provide marketing with actionable churn scores.
"We increased player revenues by 25% and raised our predicted retention rate to 80% while spending half of what RudderStack’s nearest competitor quoted us."Jeremy ZhuProduct Manager, Wynn
40,000+ sites and apps run RudderStack
Reducing churn is a team sport
Black box tools don’t have all the data required to accurately predict churn. RudderStack enables data teams to produce churn models with every relevant data point in their warehouse, then deliver actionable insights directly to marketing tools.
Level 1: Get behavior-based churn scores out of the box
Identify at-risk customers before they churn
RudderStack seamlessly converts your Event Stream data into reliable churn scores based on customer activity.
Benefits to Marketing and Product
- Immediate, actionable churn scores
- Up-to-date churn predictions built on fresh data
- Higher velocity, more effective retention campaigns
Level 2: Easily build custom churn scores
Predict churn using your own logic
RudderStack provides a transparent, configurable churn model that can use all of the data in your warehouse.
Benefits to Marketing and Product
- Churn scores for specific customer segments
- Prediction based on custom conversions
- Automatic syncs to marketing and product tools
Level 3: Run your own model
Enable a sophisticated, highly optimized retention strategy with custom AI/ML models
Bring your own model and run it on a clean identity graph and customer 360 table, without the MLOps headache.
Benefits to Marketing and Product
- Immediate access to ML outputs for any model
- Deeper collaboration with data science
- Rapid feedback loops to increase model accuracy
How RudderStack customers maximize LTV and reduce churn
Wynn Slots boosts revenue with ML-Driven churn predictions using RudderStack
StatPearls boosts customer retention 1.7x with ML-Driven churn campaigns
Leverage churn prediction to prevent customer loss