Understand
campaign impact.
Optimize marketing spend.

Calculate attribution with data from the entire customer journey to gain granular clarity on campaign performance

Improve ROAS

Combine campaign spend data with UTMs and conversion events to identify over and under spending

Optimize channel strategy

Understand first-touch and multi-touch ROI for every channel

Discover key conversion journeys

Uncover the happy paths that lead to high value conversions

Warehouse native attribution modeling

RudderStack captures first-party acquisition data and gives data teams configurable attribution models in the warehouse, so you can provide the data your marketing team needs to spend confidently.

37% increase in revenue

MANSCAPED used RudderStack to achieve higher ad match quality, lowering their CPA and improving campaign efficiency

40,000+ sites and apps run RudderStack

Attribution is a team sport

Analytics tools don’t have all the data marketers need to understand ROAS. RudderStack solves attribution at the root by collecting first-party conversion data and combining it with other relevant data in your warehouse, giving data and marketing teams confidence in their attribution analytics.

Level 1: Immediate, accurate first and
last-touch attribution

Gain full clarity on what makes your customers, customers

RudderStack captures comprehensive acquisition data, seamlessly integrates it with conversion data in your warehouse, and generates out of the box first and last-touch datasets.

Benefits to Marketing

  • On-demand attribution analytics
  • Trustworthy, comprehensive data
  • Accurate campaign ROI

Level 2: Configurable multi-touch attribution

Understand the customer journey as a journey

RudderStack joins user touchpoint and revenue data in your warehouse to generate linear, multi-touch analytics.

Benefits to Marketing

  • Visibility into the full customer journey
  • Discovery of hidden touchpoints
  • Cross-channel ROI reporting

Level 3: Predictive attribution models

Make conversion prediction predictable

RudderStack runs a configurable Markov Chain model in your warehouse, generating conversion probabilities for every touchpoint.

Benefits to Marketing

  • Clarity on touchpoint optimization
  • Comprehensive journey mapping
  • Predictive campaign performance

How better attribution drives results for RudderStack customers

MANSCAPED boosts revenue with higher ad match quality and lower CPA using RudderStack

Read the case study —>

Canada Drives Reduces Customer Acquisition Cost (CAC) by 20% with Snowflake and RudderStack

Read the case study —>

StatPearls uses granular, user-level data to increase ad spend 3.8x with positive ROAS

Read the case study —>

Turn customer data into competitive advantage


RudderStack supports every stage of your data's journey to activation,
empowering your team to deliver value and build trust in data