Cross-device tracking built for developers
Let our SDKs do the work
Our SDKs automatically generate anonymous identifiers and associate them with known users when you run our identify method.
Don’t waste any time on integrations work
Whenever new user traits are added through our SDK, we automatically update user profiles in all of the downstream destinations you’ve connected in RudderStack.
Customize trait mappings by destination
Don’t worry if a downstream team changes a field name. With RudderStack you can rename traits on the fly by destination without having to re-instrument events.
What our clients say about us
"When it came down to deciding the right solution, there wasn’t a question. We chose RudderStack as the foundation for our warehouse native customer data platform to enable data-driven personalized engagement online."
Chris Frye
Director of Digital Architecture
16 SDKs
Robust, flexible user identification method
Track logged-in state
Support for multiple unique identifiers
Customize trait mapping by destination
180+ Out of the box destination integrations
Top User Identification use cases
Complete visibility into the customer journey
Identify anonymous visits and associate them with known users to track them across your web and mobile properties.
Provide analysts and data science with raw first-party data
By routing events to your warehouse or data lake, you can give your analytics and data science teams access to raw first party data for the entire customer journey.
Deliver consistent user profiles to every team
Sending consistent profile updates from our SDK to every destination means that marketing, product and customer success can operate from the same source of truth.
Customer loved, industry awarded
"Does everything Segment does + great transformations & reverse ETL features"
Joel P. "RudderStack helped bring our data stack to life"
Imo W. "Easy to use, fast support and excellent value for money!"
Ross P. "Rudderstack is reliable and great value for money."
Verified User "Making Data Management easy."
Vaios G. "The best solution, easy and fast"
Verified User "Saves a ton of time"
Paul P.
Joel P.Get started today
Start building smarter customer data pipelines today with RudderStack.
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