Configurable solutions for critical use cases


Build, modify, and scale data activation solutions on top of your customer 360 with RudderStack Data Apps

Data teams at top companies choose RudderStack

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Bridge the gap from customer 360 to measurable results

Optimize marketing spend

Calculate attribution with data from the entire customer journey to understand ROI for every channel

Increase LTV

Use reliable churn scores to identify at risk customers and take action

Improve conversion

Personalize product experiences in real time to drive more conversion events

4X increase in ROAS

Learn how Shippit's data team built a customer 360 with RudderStack Profiles and solved attribution on top, enabling Marketing to cut ad spend by $30K a month with a high ROAS threshold.

"Before Profiles if you asked Marketing did they have the confidence to cut paid spend by 75% without sacrificing throughput, absolutely not. It would have been impossible. But now with Profiles, that's exactly what they’ve done."

Nitt Chuenprateep – Head of Data and Analytics at Shippit

Powered by RudderStack Profiles

Transformative data activation requires a solid foundation. RudderStack Data Apps run on top of the identity graph and customer 360 produced by RudderStack profiles in your warehouse.

Learn more about Profiles

Rapidly ship high-ROI data projects

Configure and run accurate attribution and propensity models and enable real-time personalization — from a single customer 360 pipeline — all without writing complex SQL or Python.

Configurable

Access code-based models and modify them to fit your business needs

Warehouse Native

Get full transparency and control from solutions that run in your warehouse

Declarative

Move fast using declarative definitions, not complex code, to define your inputs

Attribution

Calculate attribution in your warehouse with first party data from the entire customer journey

  • Define your data sources, conversion types, and campaign-specific variables via YAML config
  • Run the model to join user-level pageview, UTM , and conversion data with campaign data in your warehouse
  • Get accurate first-and last touch attribution data out of the box, including key metrics like CAC and ROAS
  • Aggregate daily-level reports to different time granularities to support any kind of dashboard use case

Propensity Scores

Predict churn and conversion propensity without the MLOps or model maintenance headache

  • Configure custom churn and conversion models by writing simple definitions
  • Leverage timestamps from your existing event tables for predictions
  • Watch RudderStack build the training data set, run the Python regression model, and provide key performance diagnostics
  • Get actionable churn and conversion scores automatically added to your customer 360 table for downstream use

Real-Time Personalization

Make your customer 360 available via API to drive real-time website and app personalization

  • Add Redis credentials in RudderStack and automatically sync customer 360 data to your instance
  • Toggle on the API in RudderStack to generate endpoints and enable real-time access
  • Instantly retrieve comprehensive data for both anonymous and known users
  • Enable developers to focus on delivering powerful experiences, not wiring up data flows

Start driving measurable results with your Customer 360

Request a demo with our team today to see RudderStack Data Apps in action

Explore real world customer 360 data activation

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