Bridge the gap from customer 360 to measurable results
Optimize marketing spend
Calculate attribution with data from the entire customer journey to understand ROI for every channel
Increase LTV
Use reliable churn scores to identify at risk customers and take action
Improve conversion
Personalize product experiences in real time to drive more conversion events
4X increase in ROAS
Learn how Shippit's data team built a customer 360 with RudderStack Profiles and solved attribution on top, enabling Marketing to cut ad spend by $30K a month with a high ROAS threshold.
"Before Profiles if you asked Marketing did they have the confidence to cut paid spend by 75% without sacrificing throughput, absolutely not. It would have been impossible. But now with Profiles, that's exactly what they’ve done."
Nitt Chuenprateep
Head of Data and Analytics at Shippit
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Transformative data activation requires a solid foundation. RudderStack Data Apps run on top of the identity graph and customer 360 produced by RudderStack profiles in your warehouse.
Rapidly ship high-ROI data projects
Configure and run accurate attribution and propensity models and enable real-time personalization — from a single customer 360 pipeline — all without writing complex SQL or Python.
Configurable
Access code-based models and modify them to fit your business needs
Warehouse Native
Get full transparency and control from solutions that run in your warehouse
Declarative
Move fast using declarative definitions, not complex code, to define your inputs
Attribution
Calculate attribution in your warehouse with first party data from the entire customer journey
Define your data sources, conversion types, and campaign-specific variables via YAML config
Run the model to join user-level pageview, UTM , and conversion data with campaign data in your warehouse
Get accurate first-and last touch attribution data out of the box, including key metrics like CAC and ROAS
Aggregate daily-level reports to different time granularities to support any kind of dashboard use case
Propensity Scores
Predict churn and conversion propensity without the MLOps or model maintenance headache
Configure custom churn and conversion models by writing simple definitions
Leverage timestamps from your existing event tables for predictions
Watch RudderStack build the training data set, run the Python regression model, and provide key performance diagnostics
Get actionable churn and conversion scores automatically added to your customer 360 table for downstream use
Real-Time Personalization
Make your customer 360 available via API to drive real-time website and app personalization
Add Redis credentials in RudderStack and automatically sync customer 360 data to your instance
Toggle on the API in RudderStack to generate endpoints and enable real-time access
Instantly retrieve comprehensive data for both anonymous and known users
Enable developers to focus on delivering powerful experiences, not wiring up data flows
Start driving measurable results with your Customer 360
Request a demo with our team today to see RudderStack Data Apps in action
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RudderStack supports every stage of your data's journey to activation, empowering your team to deliver value and build trust in data
