Data Governance

RudderStack provides holistic data governance to streamline compliance
and quality across your customer data stack

Leading brands enforce data governance with RudderStack

Warehouse Native Data

Use RudderStack's warehouse native toolkit to simplify data governance

Streamline compliance

Comply with GDPR, CCPA, and other laws with integrated consent management, cookieless tracking, and user deletion

Control PII

Use custom rules to manage, mask, or encrypt PII for every integration in your customer data stack

Enforce data quality

Standardize data quality with data catalogs, violation management, and real-time schema fixes


Data quality is always a challenge, but with RudderStack, our data is always ready to be used. The integration is seamless, and we’ve never had any data quality issues.

Hayden Ng, Head of Analytics, Magic Eden

Keep your data in your warehouse

RudderStack doesn't store your data, giving you full control, security, and visibility

  • Your data lives in your own data warehouse or data lake
  • Easily document how data is collected and delivered
  • Implement granular access control and audit logs
  • Easily implement geographic data residency


Centralize compliance

Meet global privacy regulations and easily adapt to new ones with robust controls

  • Capture and sync consent across sources and tools
  • Block, mask, or encrypt sensitive PII data
  • Use a single API to delete and suppress users
  • Easily implement cookieless tracking

Ensure data quality

Guarantee quality data from source and eliminate expensive data cleanup

  • Build a single source of truth with a data catalog
  • Catch and manage schema violations in real-time
  • Get notifications in your existing alerting system
  • Monitor errors and violations centrally

Get a data governance demo

Learn how RudderStack can help you master data governance for your customer data.

  • Prevent expensive governance mistakes
  • Build trust with customers
  • Focus on high-value data work

‎‎RudderStack's Warehouse Native CDP

With RudderStack, you get the benefits of an integrated, end-to-end platform and the security and control of your own data warehouse. This architecture delivers value at every stage of the data activation lifecycle.


Send real-time data to your entire stack

Save hours of dev work every week by sending the same payload from one SDK to every tool in your stack, including your warehouse and data lake.


Act on complete profiles and real-time data

Ship personalized experiences, reduce churn, and boost customer LTV by activating complete profiles from your warehouse to any tool and team.