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How RudderStack Works

Get the technical background on how RudderStack enables you to collect all of your customer data and activate it for every team. In 20 minutes, Customer Success Engineer, Ryan McCrary gives you a comprehensive overview of how RudderStack works.

Ryan covers:

  • Collecting event data with the RudderStack SDK
  • RudderStack's architecture: the control plane & the RudderServer data plane
  • Data Transformation
  • Handling delivery to multiple destinations
  • ETL
  • Reverse ETL