TikTok Audiences is a feature that allows advertisers to define and reach specific groups of users based on various parameters such as demographics, interests, and behaviors. Using TikTok Audiences, advertisers can tailor their ad campaigns to target audiences that are more likely to engage with their content, ultimately improving ad performance and reaching the desired users effectively on the TikTok platform.

Webhooks allow you to send the events generated via the RudderStack SDK to your own backend. It is useful in cases where you want to apply some custom logic on the event payload before sending it to your preferred destination platforms.

Once webhooks are enabled as a destination in your dashboard, RudderStack forwards the SDK events to your configured webhook endpoint.