What you can do with Snap Pixel

Acquire leads using Snapchat via ad campaigns

Measure direct response goals, such as driving leads, subscriptions, or product sales

Calculate return on your media spend by increasing the number of conversions tracked

Automate ad creation while optimizing actions that matter most to your business, such as driving purchases online

To integrate Snap Pixel, you will need to track conversions from your Ads posted on Snapchat. You also need to manually add JavaScript Tags to your website and web app on every page that you want to track user behavior. Setting this up takes a lot of time and effort.

RudderStack helps you sync your Ads data properly and on time.

How to set up the Snap Pixel Integration

It's easy! Use our step-by-step guide to set up Snap Pixel as a destination in RudderStack and get started quickly.

View the documentation
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Measure user conversions from Snapchat ad campaigns using Snap Pixel and RudderStack

Now you can easily integrate Snap Pixel as a destination on the RudderStack dashboard, so you can seamlessly send your event data Snap Pixel. You will first need to configure Snap Pixel ID and hashing method. Once successfully configured, events from RudderStack will start flowing to Snap Pixel directly.

By adding Snap Pixel as a destination in the RudderStack dashboard, you can:

  • Send all your customer event data directly to Snap Pixel without any code
  • Automate your workflows for audience creation and management
  • Hash-encode user parameter(email, phone number, etc.) for SHA-256
Try this in RudderStack
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  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.
  • image-97c4ade933c9e9511233d24a930bd7106f337da6-150x150-png

    David Annez

    Head of Engineering at Loveholidays

    We worked with RudderStack’s product team to drastically increase our site performance and collect even more detailed data on our customer journey. The data now powers analytics, revenue reporting and the recommendations engine built by data science.
    See case study
  • image-9b303f87a2c7fb5db0acea4b1194223f2b8a6f1d-149x149-png

    Alex Dovenmuehle

    Head of Data Engineering at Mattermost

    Our previous vendor’s model kept our data in their playing field, and the pricing limited what we could to track. We wanted to own our data in our warehouse and RudderStack simplified our customer data pipeline setup and security.
    See case study
  • image-9c9d53d3106ea6829d058f37aeac89ef6a34b14b-200x200-png

    Dan Baker

    Data Engineer at Pachyderm

    I bring great news…our ~23% of untracked users is down to ~5% since we started using the RudderStack SDK!
  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.