Segment Integration

Connect Segment and send data from Segment with Rudderstack.

Source

Event Stream

Segment Integration

Connect Segment and send data from Segment with Rudderstack.

Source

Event Stream

Quickly and easily set up Segment as a source on the RudderStack dashboard. Add a webhook destination in your Segment dashboard that points to RudderStack, and send events to RudderStack whenever Segment gets an event. The event data ingested from Segment can be further routed to marketing tools, analytics tools, data warehouses, etc., for further processing.

Add Segment as a source in RudderStack and:

  • Seamlessly migrate all your Segment events to RudderStack
  • Capture customer event data from various touchpoints across applications and websites
  • Securely ingest your customer event data and route it to your favorite destination platforms in the desired format
  • Store the events in your preferred data warehouse destination in real-time

Frequently Asked Questions

Segment is a Customer Data Platform that allows organizations to collect first-party data from data sources like websites, and mobile applications. Segment can then send that customer data to various destinations such as CRMs, marketing tools, analytics platforms, and warehouses. Another way to describe this is a data pipeline.

Yes, you can. RudderStack supports Segment as a source as well as a destination. You can send your customer events to RudderStack whenever Segment gets an event. Besides, you can route the events from various sources collected via RudderStack to Segment.

Compared to Segment, RudderStack has some important differentiating features. RudderStack offers an open-source version. Unlike Segment, RudderStack follows a warehouse-first, developer-friendly approach to building a CDP - by integrating with some of the most popular data warehouses like Snowflake, BigQuery, RedShift as well as data lakes. In terms of pricing, RudderStack charges based on event volume rather than MTUs (monthly tracked users). Learn more about the differences between RudderStack and Segment in our comparison page.

Segment is primarily a Customer Data Platform or CDP, not an ETL tool. However, it does offer the capability to pull data from cloud sources.

Use the Segment integration with popular destinations

203 Integrations

About Segment

Twilio Segment is a Customer Data Platform (CDP) that aggregates your customer data from various touchpoints and helps you control your customer data. Segment was acquired by Twilio in 2020.