What you can do with Ometria

Aggregate data from multiple customer touchpoints to build a unified profile of each customer

Segment shoppers based on attributes, actions, or predicted future behavior

Automatically leverage your customer data insights to create campaigns without any technical expertise

Get real-time predictive insights to evaluate and optimize the revenue generated by the retention strategy

Send personalized, relevant marketing messages quickly and efficiently

You can send your customer events to Ometria using their Javascript API. However, important events, product data, and order data need to be installed on all platforms. Manually installing all this data is a tedious process.

By integrating Ometria with RudderStack, you can effortlessly send real-time customer event data to Ometria.

How to set up the Ometria Integration

It's simple. Use our step-by-step guide to set up Ometria as a Destination in RudderStack and get started in no time.

View the documentation
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Build efficient customer marketing experiences with RudderStack and Ometria

Integrate Ometria as a destination on the RudderStack dashboard to send your event data directly to Ometria without code. You simply need your Ometria API Token to configure Ometria as a destination. Once enabled, events from RudderStack will start flowing to Ometria directly.

By adding Ometria as a destination in the RudderStack dashboard, you can:

  • Automatically send all your customer event data directly to Ometria securely
  • Record all order-related information such as order_id, timestamp, currency, etc.
  • Manage SMS Marketing and Transactional messages based on customer preferences
Try this in RudderStack
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  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.
  • image-97c4ade933c9e9511233d24a930bd7106f337da6-150x150-png

    David Annez

    Head of Engineering at Loveholidays

    We worked with RudderStack’s product team to drastically increase our site performance and collect even more detailed data on our customer journey. The data now powers analytics, revenue reporting and the recommendations engine built by data science.
    See case study
  • image-9b303f87a2c7fb5db0acea4b1194223f2b8a6f1d-149x149-png

    Alex Dovenmuehle

    Head of Data Engineering at Mattermost

    Our previous vendor’s model kept our data in their playing field, and the pricing limited what we could to track. We wanted to own our data in our warehouse and RudderStack simplified our customer data pipeline setup and security.
    See case study
  • image-9c9d53d3106ea6829d058f37aeac89ef6a34b14b-200x200-png

    Dan Baker

    Data Engineer at Pachyderm

    I bring great news…our ~23% of untracked users is down to ~5% since we started using the RudderStack SDK!
  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.