Marketo Overview

Marketo is a marketing automation platform that lets you engage with the right customers through behavioral tracking. It helps you deliver automated and personalized marketing campaigns to enhance your product experience. It also offers different features, including lead management, e-mail marketing, consumer marketing, and more. With Marketo, you can connect with different businesses, including healthcare, media, manufacturing, and education.

Source

ETL

Easily set up Marketo as a source in RudderStack within a few minutes. Once successfully configured, RudderStack automatically integrates with Marketo and ingests the specified data. This data can then be routed to your data warehouse or any other third-party destination supported by RudderStack.

By adding Marketo as a source in the RudderStack dashboard, you can:

Collect your raw events and data from Marketo and ingest them into RudderStack
Schedule data import from your Marketo account to RudderStack
Send data to third-party destinations or data warehouses securely

Frequently Asked Questions

What is Marketo used for?

Marketo is Adobe's SaaS-based marketing automation platform built to help organizations automate and measure marketing engagement, tasks, and complex workflows.

Is Marketo a CRM?

Marketo does not provide a built-in CRM module. It is built using the Salesforce platform, which means it offers integration with Salesforce.

Is Marketo part of Salesforce?

You can integrate Marketo with Salesforce and easily deploy automated actions, such as e-mails and targeted campaigns. Users need to enter their CRM credentials, and the custom fields and objects will be automatically synced between the two platforms.