Mailchimp integration with RudderStack

Simplify Marketing Automation Using RudderStack and Mailchimp

RudderStack eliminates the need for dedicated ETL systems or custom scripts to update your Mailchimp lists. RudderStack captures the details of your users across various platforms along with their traits and updates your Mailchimp lists accordingly. You can also add a new user to the list or add a user to multiple Mailchimp lists. With RudderStack, your Mailchimp records will always be up-to-date, so you can use it to promote and grow your business.

By Adding Mailchimp Support for RudderStack, you can:

  • Send your user data to Mailchimp without having to build a connection to the Mailchimp API
  • Add or update users to Mailchimp lists while ensuring there is no duplication of records
  • Subscribe your users to multiple lists depending on your business requirements
  • Send custom traits or merge fields to Mailchimp directly
  • Update the subscription status of your existing users

What you can do with Mailchimp

Keeping your Mailchimp lists updated at all times can be quite a task if you’re doing it manually. Identifying your subscribers, tracking their attributes such as last login, subscription, etc. requires you to write a custom script that communicates with Mailchimp whenever these attributes change. These scripts would have to be run periodically, or you would have to develop a custom library that tracks these changes in real-time.

You can circumvent this tedious process by simply integrating Mailchimp with Rudderstack.

Promote your business on a variety of platforms – including email, social media, and dedicated landing pages

Build personalized ad and email campaigns using custom professional-looking templates

Get all your user data in one place using Mailchimp’s audience dashboard

Understand your customers’ activities and overall behavior in real-time

Implement smart analytics to make effective marketing decisions

How to set up the Mailchimp Integration

It’s very easy! Use our step-by-step guide to set up Mailchimp as a destination in RudderStack, and get started in no time at all.



How can we help you?

What is Mailchimp used for?

Mailchimp is a email tool that enables marketing and customer-focused teams to build better customer experiences.

Is it hard to set up Mailchimp?

Difficulty can vary based on your existing technology and the complexity of your processes. Many users choose to simplify implementation by sending data through secure email integration tools like RudderStack.

How much does it cost to integrate Mailchimp with RudderStack?

Pricing for Mailchimp can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Does MailChimp work with Gmail?

Because of the currently active DMARC policies of free email providers, you cannot add domains such as,, and to your verified domains in Mailchimp. Therefore, it is not possible to integrate Mailchimp with Gmail. One solution to this problem is to use an email address that uses your own custom domain.

Does Mailchimp have analytics?

Yes, Mailchimp offers real-time campaign insights to help you optimize or strategize your marketing campaigns effectively. Mailchimp brings together all the important marketing metrics in a single dashboard view and even gives you alerts on the performance of your campaigns and the next best step to perform.

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