Lytics is a Customer Data Platform built for marketers to know their customers better. It leverages your first-party customer data to create highly personalized website experiences, product recommendations, and ad-spend optimizations in real-time. With Lytics, you can better engage with your customers through personalized messages and automated, AI-driven marketing campaigns. Lytics AI decision engine enables marketers to analyze hundreds of behavioral attributes to create actionable customer profiles. Businesses can build effective strategies around high customer engagement through online advertising, email marketing campaigns, and much more.

Ortto (formerly Autopilot) is a leading marketing automation tool that allows you to track and automate your customers’ entire product journey. Ortto allows you to boost your customer retention rate, and automate repetitive tasks with ease. With Ortto, you can track and capture new leads from your website, mobile apps, or blogs. Once you get these leads, you can use Ortto’s personalized and interactive messaging features to engage with them and convert them to your customers. Ortto also allows you to automate important marketing tasks such as creating and assigning new leads, appointment booking tasks, following up with the leads, and more.