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Iterable integration with RudderStack

Send Event Data to Iterable in Real Time Using RudderStack

RudderStack allows you to configure Iterable as a destination from its dashboard, and send your event data to it directly, without the need for any custom coding or configuration. Once the destination is enabled, events from your sources will start flowing to Iterable through RudderStack. In addition, you can also configure RudderStack to track only those pages that have a category or a name. You can also track specific eCommerce events and send the information to Iterable.

By Adding Iterable Support for RudderStack, you can:

  • Track all your marketing information from a variety of sources
  • Send events to Iterable in real-time without any manual configuration
  • Track pages by name or category, or map all pages to the same event name
  • Get marketing information from eCommerce events like Product Added or Removed, and Order Completed

What you can do with Iterable

In order to set up Iterable manually, you first need to stream all your customer event data into Iterable first, which is quite a time-consuming task. In addition, you need to install code hooks into your website or mobile app or send the data directly to the Iterable API. For this, you will need to learn and understand how the Iterable API works, which is quite a task.

RudderStack allows you to skip this manual configuration by integrating seamlessly with Iterable, and send your event data to Iterable in real-time.

Send personalized cross-platform notifications and recommendations to your customers

Engage in relevant, timely conversations with your customers and build long-lasting relationships with them

Leverage the latest Data Science features to create personalized recommendations, based on your customers’ preferences

Analyze the performance of your campaigns with real-time insights

Turn your innovative campaign ideas into effective marketing strategies with a best-in-class customer success team

How to set up Iterable Integration

It’s very easy! Use our step-by-step guide to set up Iterable as a destination in RudderStack, and get started in no time at all.



How can we help you?

What is Iterable used for?

Iterable is a cross channel messaging tool that enables marketing and customer-focused teams to build better customer experiences.

Is it hard to set up Iterable?

Difficulty can vary based on your existing technology and the complexity of your processes. Many users choose to simplify implementation by sending data through secure cross channel messaging integration tools like RudderStack.

How much does it cost to integrate Iterable with RudderStack?

Pricing for Iterable can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is Iterable?

Iterable is a cross-channel growth marketing platform. It allows you to better understand your audiences, and build customized marketing campaigns to improve their lifetime value (LTV). Built for speed and scalability, Iterable offers features such as email, SMS, web, and in-app push notifications to improve your customer engagement and experience. You can segment your audiences based on similar behavioral traits, and customize each message or campaign to cater to their specific needs. Iterable leverages cutting-edge data science features to ensure optimum messaging frequency and send-time optimization.

What is growth marketing?

Growth marketing, also called growth hacking, is a technique of designing and conducting specific experiments aimed towards optimizing or improving a certain aspect of your product or marketing campaign. The purpose of growth marketing is to improve your product visibility, enhance customer experience, increase customer retention and lead conversion rates, and ultimately boost your business ROI.

How does Iterable empower growth marketing?

Iterable allows growth marketing teams to create effective, engaging marketing campaigns aimed towards increasing customer engagement and retention throughout their lifecycle, across various channels. With various growth marketing strategies, you can segment users, build test workflows, automate campaigns and test various product features and strategies without requiring any engineering support.

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