Heap Analytics Integration
Heap Analytics is a popular web analytics platform that allows you to capture and measure minute user actions on your website or mobile application. You can track taps, clicks, gestures, page views form submissions, and more with no additional code. Customer success teams, product, and marketing teams can use all of this customer behavioral data to create tailored customer digital experiences for increased customer conversion and retention.
What you can do with Heap Analytics
Retroactively integrate visits from different channels and devices into a single user profile
Create and analyze user segments by combining past behavior, user attributes, and acquisition channels
Keep track of key changes and take immediate actions with Heap’s Report Alerting feature
Identify what drives conversions, customer pain points, and where customers drop out of the funnel to bring innovative customer retention methods
Monitor customer usage pattern changes based on in-app purchases, location of engaged users, and messages sent
Track and modify all measures of engagement, including active users, frequency of use, repeat usage, and more
Support point-and-click web and mobile tag creation for marketers to define custom events without coding
Heap Analytics tracks user actions with some basic contextual information such as page information, CSS selectors, and text on links and buttons. However, to collect additional customer event data, you will require you to add custom code to your site using the Heap Javascript API. Manually setting up all this can be quite a time-consuming and challenging process. Similarly, for tracking events when users are not active on site (making payments or opening an email), you will need to pull that data and send it to Heap’s API directly, which can be quite a hassle.
You can find a way out through all these roadblocks by integrating Heap Analytics with RudderStack
How to set up Heap Analytics Integration
Use our step-by-step guide to set up Heap Analytics as a destination in RudderStack and get started within minutes!
Convert Data into Action by Efficient Analytics with Heap Analytics and RudderStack
With RudderStack, you can easily seamlessly send your customer event data to Heap and know more about how people interact with your product, the product features they use, and much more. Using RudderStack, the additional information can be pulled into your Heap account without writing or installing any code.
By Setting Heap Analytics as a Destination in RudderStack, you can:
- Collect and route user data from all sources in real-time
- Track additional properties associated with your events using RudderStack, and send them over to Heap for further analysis
- Send customer events in the format desired by Heap Analytics platform
Get started today
Start building smarter customer data pipelines today with RudderStack. Our solutions engineering team is here to help.
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