Google BigQuery is an industry-leading fully-managed cloud data warehouse that allows you to store and analyze petabytes of data in no time and leverage Google’s machine learning features. RudderStack lets you add Google BigQuery as a destination where you can send your customer event data and params from the data source of your choice., without the pain of detailed setup or custom pipeline development. Setting up a pipeline to BigQuery cloud storage requires a significant amount of detailed engineering work, dealing with googleapis, config files, commands like createdataset and create table and more. With RudderStack, you simply need to set up a service account for authentication in Google Cloud Platform, ensure your IAM profile has the correct permissions and then specify the required details (like projectid). From there, RudderStack will take care of sending data directly to GCP (google-cloud/bigquery), including metadata, without you having to manage a cloud client library, set up a new git workflow in your command line or spend engineering cycles trying to optimize loads. In fact, with RudderStack’s streaming integrations you can even send data to Google in real-time. If you have multiple databases, RudderStack also allows you to send data to relational databases like PostgreSQL, SQL server, mySQL and more.

Google Analytics is the most popular web analytics platform that enables businesses to analyze, track, and report website traffic across various sources. It gives you unique insights into your marketing performance, content, and products to better understand your customer.

Backed by Google’s exceptional insights and machine learning capabilities, Google Analytics lets you make the most of your data by measuring your advertising ROI. It also helps you set up tracking code to perform data collection based on your website preferences.