Google Analytics Overview
Google Analytics is the world's most popular analytics service that allows you to track and report your website traffic across a variety of sources.
Now you can set up Google Analytics as a source in RudderStack within a few minutes. Once successfully configured, RudderStack automatically ingests the Google Analytics data you specified. This data can then be routed to your data warehouse or any other third-party destination supported by RudderStack.
By adding Google Analytics as a source in the RudderStack dashboard, you can:
- Collect your raw events and data from Google Analytics and ingest them into RudderStack
- Schedule data import from your Google Analytics account to RudderStack
- Send data to third-party destinations or data warehouses securely
About Google Analytics
Google Analytics is the most popular web analytics platform that enables businesses to analyze, track, and report website traffic across various sources. It gives you unique insights into your marketing performance, content, and products to better understand your customer.
Backed by Google’s exceptional insights and machine learning capabilities, Google Analytics lets you make the most of your data by measuring your advertising ROI. It also helps you set up tracking code to perform data collection based on your website preferences.