Google Analytics Overview

Google Analytics is the world's most popular analytics service that allows you to track and report your website traffic across a variety of sources.


Now you can set up Google Analytics as a source in RudderStack within a few minutes. Once successfully configured, RudderStack automatically ingests the Google Analytics data you specified. This data can then be routed to your data warehouse or any other third-party destination supported by RudderStack.

By adding Google Analytics as a source in the RudderStack dashboard, you can:

  • Collect your raw events and data from Google Analytics and ingest them into RudderStack
  • Schedule data import from your Google Analytics account to RudderStack
  • Send data to third-party destinations or data warehouses securely
Frequently Asked Questions

Google Analytics allows you to track valuable audience data to determine the channels that drive the most traffic to your website. It also helps collect information about the people visiting your website, age, gender, interests, devices, and location.

Google Analytics does not allow you to track individual users.

Google Analytics customers are prohibited from sharing personal information with Google. It prohibits collecting personally identifiable information (PII) such as names, social security numbers, email addresses, or similar data. Also, data that permanently identifies a particular device, such as a mobile phone’s unique device identifier, cannot be collected.

Use the Google Analytics integration with popular destinations
18 IntegrationsAbout Google Analytics

Google Analytics is the most popular web analytics platform that enables businesses to analyze, track, and report website traffic across various sources. It gives you unique insights into your marketing performance, content, and products to better understand your customer.

Backed by Google’s exceptional insights and machine learning capabilities, Google Analytics lets you make the most of your data by measuring your advertising ROI. It also helps you set up tracking code to perform data collection based on your website preferences.