Google Analytics 4 Integration

Connect Google Analytics 4 and send data to Google Analytics 4 with Rudderstack.
DestinationEvent Stream

With RudderStack, you can seamlessly send your data to Google Analytics 4 to analyze your website and your users' behavior without any additional coding. Using RudderStack's Extend Page View Property, you can send additional properties such as URL or page search, along with any other custom property.

By Setting Google Analytics 4 as a Destination in RudderStack, you can:

  • Send track event name and any properties as custom properties to GA 4
  • Support eCommerce tracking for sending events while instrumenting your site with the RudderStack SDK
  • Explicitly send pageview events by calling Rudder SDK page() API
Frequently Asked Questions

Google Analytics 4 is a widely-used third-party Web and Mobile analytics provider that provides insights into the performance of ads and advertising campaigns.

Difficulty can vary based on the cleanliness of your Web and Mobile and campaign data. Many users choose to simplify implementation by sending data to Google Analytics 4 through secure Analytics integration tools like RudderStack.

Pricing for Google Analytics 4 can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Google Analytics 4 is the latest update of Google Analytics and was formerly known as "App + Web". GA4 includes improved reports than the previous Universal Analytics properties. GA 4 property can be used for a website, an app, or both together.

Google Analytics 4 offers an event-driven approach to data collection, allowing businesses to track and measure customer interactions across various touchpoints, such as web, mobile apps, and more. It also provides more granular control over data collection and analysis. In contrast, Universal Analytics is based on sessions and pageviews and mainly focuses on web tracking. Universal Analytics property is now deprecated in favor of GA4 property.

If you have Universal Analytics running on your website, you will receive a new Upgrade option to GA4 in the admin section. This will initiate a wizard that helps you upgrade to the new Google Analytics 4 property.

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About Google Analytics 4

Google Analytics 4, also known as GA4, is the latest version of Google Analytics that provides a unified measurement and analysis platform for web and app tracking. It offers new features such as predictive insights, enhanced tracking capabilities, cross-device measurement, and more.