What you can do with Google Analytics 4

Set up automatic alerts for significant data trends with a complete understanding of your customers across devices and platforms using Google's state-of-the-art machine learning models

Integrate multiple Google marketing products to improve your ROI. For example, with Google Ads, you can connect with customers who have more relevant interests

Ability to measure app and web interactions together to understand the combined impact of all your marketing efforts

Analyze how customers interact with your product in real-time by tracking page scrolls, clicks, and even when they watch a video

Integrating Google Analytics 4 with your website on its own can be a bit challenging. GA4 has some new features from Universal Analytics (UA). The new Google Analytics 4 is easy to use but will take some time to adjust to its new features. Also, for recreating UA reports in Google Analytics 4, you need to send your data to UA and G4A while building new reports in Google Analytics 4 and improving those reports over time. This process can be quite cumbersome.

By integrating RudderStack with Google Analytics 4, you can easily get started with using the new GA4 features without worrying about any limitations.

How to set up Google Analytics 4 Integration

It's very easy! Use our step-by-step guide to set up Google Analytics 4 as a destination in RudderStack and get started within minutes!

View the documentation
image-f4192f9e3fedc7d9aa98c9f905c58935a0d8234d-407x140-png
cust-logo
cust-logo

Efficient Web Analytics with Google Analytics and RudderStack

With RudderStack, you can seamlessly send your data to Google Analytics 4 to analyze your website and your users' behavior without any additional coding. Using RudderStack's Extend Page View Property, you can send additional properties such as URL or page search, along with any other custom property.

By Setting Google Analytics 4 as a Destination in RudderStack, you can:

  • Send track event name and any properties as custom properties to GA 4
  • Support eCommerce tracking for sending events while instrumenting your site with the RudderStack SDK
  • Explicitly send pageview events by calling Rudder SDK page() API
Try this in RudderStack
image-ba7c7a6318c2503e12e23653d21a54fc2d2d57f9-490x437-svg

Other popular integrations

javascript

javascript

View Integration
ios

ios

View Integration
android

android

View Integration

Load more

  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.
  • image-97c4ade933c9e9511233d24a930bd7106f337da6-150x150-png

    David Annez

    Head of Engineering at Loveholidays

    We worked with RudderStack’s product team to drastically increase our site performance and collect even more detailed data on our customer journey. The data now powers analytics, revenue reporting and the recommendations engine built by data science.
    See case study
  • image-9b303f87a2c7fb5db0acea4b1194223f2b8a6f1d-149x149-png

    Alex Dovenmuehle

    Head of Data Engineering at Mattermost

    Our previous vendor’s model kept our data in their playing field, and the pricing limited what we could to track. We wanted to own our data in our warehouse and RudderStack simplified our customer data pipeline setup and security.
    See case study
  • image-9c9d53d3106ea6829d058f37aeac89ef6a34b14b-200x200-png

    Dan Baker

    Data Engineer at Pachyderm

    I bring great news…our ~23% of untracked users is down to ~5% since we started using the RudderStack SDK!
  • image-dcd86c7121831e5728050052daae26790df67e3b-150x150-png

    Max Werner

    Data Operations Manager, Proposify

    Before RudderStack, instrumentation of the new ‘destinations’ for the marketing website required either Google Tag Manager or actual code deployments, thus, doubling our efforts. Now, we can just add the destinations in RudderStack and skip all the manual deployments.
    See case study
  • image-a5598681f83e463672d8c9f431d500501847aa6e-153x153-png

    Chris Frye

    Crate and Barrel

    The future of retail at Crate and Barrel is empowering a seamless customer experience by blending the inspiration of physical retail with data-driven personalized engagement online. After evaluating various technologies, we chose RudderStack as the foundation for our customer data platform that will help us innovate faster and deliver on our vision for growth, and we look forward to a great partnership.