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Google Analytics 4 Integration

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.

DestinationEvent Stream

Google Analytics 4 Integration

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.

DestinationEvent Stream

With RudderStack, you can seamlessly send your data to Google Analytics 4 to analyze your website and your users' behavior without any additional coding. Using RudderStack's Extend Page View Property, you can send additional properties such as URL or page search, along with any other custom property.

By Setting Google Analytics 4 as a Destination in RudderStack, you can:

  • Send track event name and any properties as custom properties to GA 4
  • Support eCommerce tracking for sending events while instrumenting your site with the RudderStack SDK
  • Explicitly send pageview events by calling Rudder SDK page() API
Use the Google Analytics 4 integration with other popular sources

RudderStack Google Analytics 4 Documentation

Refer to our step-by-step guide and start using Google Analytics 4 today

About Google Analytics 4
Google Analytics 4 (formerly known as "App + Web") is a new Google Analytics property, with different instrumentation and reports than the Universal Analytics properties. Google Analytics 4 can be used for websites, apps, or both together - whereas Universal Analytics properties only support websites.