Overview
By integrating Google Analytics 360 with RudderStack, you can seamlessly send your customer event data for user behavior analysis without having to write or install any tracking code. RudderStack also allows you to track user activities and features, such as custom dimensions and metrics.
By adding Google Analytics 360 as a destination in the RudderStack dashboard, you can:
- Send real-time customer events to Google Analytics 360 securely
- Anonymize IP Addresses while configuring Google Analytics 360
- Transform customer events in Google Analytics 360-specific format using RudderStack Transformations
Google Analytics 360 is the enterprise version of Google Analytics that allows you to get actionable insights from your data. It provides enterprise teams with all the standard [Google Analytics features](https://www.rudderstack.com/learn/GA4/what-are-the-new-features-of-google-analytics-4-ga4/) along with more sophisticated analytics capabilities and the ability to export your data and insights to BigQuery. You also get SLA obligations, guaranteed uptime, extended support, and a lot more.
