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Google Analytics 360 integration with RudderStack

Unlock new customer insights with RudderStack and Google Analytics 360

By integrating Google Analytics 360 with RudderStack, you can seamlessly send your customer event data for user behavior analysis without having to write or install any tracking code. RudderStack also allows you to track user activities and features, such as custom dimensions and metrics.

By adding Google Analytics 360 as a destination in the RudderStack dashboard, you can:

  • Send real-time customer events to Google Analytics 360 securely
  • Anonymize IP Addresses while configuring Google Analytics 360
  • Transform customer events in Google Analytics 360-specific format using RudderStack Transformations

What you can do with Google Analytics 360

Integrating Google Analytics 360 with your website manually is challenging. You have to install custom webhooks, and if you want to set up custom events for mobile, they must be tracked manually.

You can easily dodge these limitations by integrating RudderStack with Google Analytics.

Deep dive into your analytics data to get answers to challenging questions quickly

Understand how customers interact with your site and apps, and share insights across your organization using various reporting tools

Create custom funnels to view customer's event completion journey, and use this data to reduce inefficiencies in user flow

Alert users to unexpected events or metrics using Diagnostics

Integrate with other Google solutions and partner products to save time and increase efficiency

How to set up the Google Analytics 360 integration

It’s easy! Use our step-by-step guide to set up Google Analytics 360 as a Destination in RudderStack.



How can we help you?

What is Google Analytics 360 used for?

Google Analytics 360 is a widely-used third-party Web and Mobile analytics provider that provides insights into the performance of ads and advertising campaigns.

Is it hard to set up Google Analytics 360?

Difficulty can vary based on the cleanliness of your Web and Mobile and campaign data. Many users choose to simplify implementation by sending data to Google Analytics 360 through secure Analytics integration tools like RudderStack.

How much does it cost to integrate Google Analytics 360 with RudderStack?

Pricing for Google Analytics 360 can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Is Google 360 a CDP?

By using Google BigQuerry and GCP, you can now use GA360 as a CDP.

What is the difference between Google Analytics and Google Analytics 360?

The standard version of Google Analytics is free, and the premium version, Google Analytics 360, is the paid version of Google Analytics. In addition, GA360 has Service-Level Agreement (SLA) obligations, guaranteed higher uptime (up to 99.9 percent), support, and data freshness.

Is Google Analytics 360 hard to learn?

Google Analytics can be moderately difficult to understand as you have to mine through the complex metrics of analytics to get rich value from your data. On the other hand, GA 360 can be extremely valuable as it removes data limits and adds new ways to slice the data.

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