Fullstory integration with RudderStack

Track and Record User Sessions Using RudderStack and FullStory

RudderStack allows you to send your customer event data to FullStory from its native web SDKs securely to help you understand your customers better. Once enabled as a destination in RudderStack, you can view all of the user session data in FullStory in real-time without requiring any manual coding or configuration. With RudderStack takes care of tracking and collecting your data, you can give your undivided attention to getting relevant business insights out of it.

By Adding FullStory Support for RudderStack, you can:

  • Record user sessions automatically without having to write a single piece of code
  • Track and capture custom events effortlessly
  • Pass additional user traits such as name, email, and country which show up automatically the next time you access a list in FullStory
  • Track custom events as they occur in your website or web application, to give you the most real-time data about your users’ activities
  • Eliminate the need to transform your data manually before sending it to FullStory – RudderStack automatically does that for you

What you can do with FullStory

In order to install FullStory, you need to place the FullStory JavaScript snippet on all the pages of your website in order to track customer interactions and engagements. One downside of this is that you still don’t get complete details of your visitors and other important information such as signup date, plan details, etc.

When you integrate RudderStack with FullStory, you get all the relevant information related to your customers in real-time, including their interactions with your product.

Track your conversion funnel, and identify problematic areas in your website

Use session replays to identify the prominent features of your product and the ones that need improvement

Better understand your users, and improve their overall customer experience

Measure the impact of new experiments or features that you wish to roll out to increase the overall user engagement

Leverage cutting-edge analytics and insightful reporting to optimize your product marketing strategy

Ensure your users’ privacy while giving them the best digital experience

How to set up the FullStory Integration

It’s very easy! Use our step-by-step guide to set up FullStory as a destination in RudderStack, and get started in no time at all.



How can we help you?

What is Fullstory used for?

Fullstory is an session recording tool that enables users to better understand how users are interacting with their website or app.

Is it hard to set up Fullstory?

Difficulty can vary based on the complexity of your tech stack and user interface. Many users choose to simplify implementation by sending data through secure session recording integration tools like RudderStack.

How much does it cost to integrate Fullstory with RudderStack?

Pricing for Fullstory can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is FullStory software?

FullStory is a popular customer experience and analytics tool that allows you to track your users’ product journey and improve their overall experience. It allows you to monitor and optimize the performance of your product features by tracking your customer’s in-app activity.

How does FullStory work?

FullStory captures relevant metrics such as page views, mouse movements, as well as clicks that the visitors or customers make on your website or product. With these metrics, FullStory identifies the product features that can be marketed more aggressively, and which features need more attention and improvement. In order to use FullStory, you need to install its JavaScript snippet on all the pages where you want to capture customer engagement.

What are clips in FullStory?

In FullStory, when you search for multiple events occurring in separate occasions (e.g. clicked, visited a page and clicked on a link, etc.) the activity results will be displayed in a clip rather than a single session. This clip contains information of the time around the event where you are able to track the user activity a few seconds before and after the matching event.

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