Overview
Eloqua is a leading marketing automation platform that enables you to identify the right audiences through effective behavioral tracking and deliver automated, personalized marketing campaigns. Eloqua is Oracle’s marketing automation platform that helps B2B marketers and organizations manage their marketing campaigns and sales lead generation.
By adding Eloqua as a source in the RudderStack dashboard, you can:
- Track, collect, and route data across various sources reliably to Eloqua
- Ensure that the format of the event data is as per Eloqua’s requirements
- Capture all the user actions along with their associated properties seamlessly
- Skip all the custom coding to connect to various data sources, and avoid multiple configurations
Oracle Eloqua Marketing Automation enables marketers to plan and execute campaigns with integrated lead management and easy campaign creation. Eloqua allows you to deliver a personalized customer experience for prospects while also helping marketers engage the right audience at the right time in their buyer's journey enabling you to reach audiences across channels including email, display search, video, and mobile. This allows your sales team to close deals faster, increasing marketing ROI overall.
