Customer.io is a marketing tool that specializes in sending targeted emails, automated push notifications, and customized messages to your customers.
You can now set up Customer.io as a source in the RudderStack dashboard. By configuring a simple webhook, you can send relevant events whenever a customer interacts with Customer.io. Events such as messages delivered, opened by the customer, messages clicked by the customer, etc. are captured and then sent to RudderStack. These events can be further processed and routed to the preferred analytics platforms for useful, actionable insights. By adding Customer.io as a source in the RudderStack dashboard, you can:
- Capture real-time behavioral data of your customers
- Ingest the webhook event into RudderStack and convert it into the RudderStack event format
- Route the ingested events further to your preferred analytics platforms, for insights
Frequently Asked Questions
What does Customer.io do?
Customer.io offers modern, automated way to take real-time business data from your product or website and turn it into messaging actions that resonate with your customer. Unlike traditional marketing tools that are dependent on manual uploads or form completions, Customer.io makes use of automated messaging to keep your user data up to date. It is also used to send targeted emails, push and SMS notifications to your customers for better engagement. Customer.io is a great tool for improving audience retention and boosting your overall business ROI.
Does Customer.io allow third-party Integrations?
Customer.io allows third-party integrations, as long as the product can send the relevant data to Customer.io using their prescribed methods. It is very easy to set up an integration – mostly just a matter of a few clicks. As an example, RudderStack supports a seamless integration with Customer.io. It collects the predefined data and delivers it to Customer.io in a format that it expects. Customer.io also supports data coming from other platforms such as Zapier or mParticle, and are also building new third-party integrations all the time.
Use the Customer.io integration with popular destinations
Customer.io is a popular platform for sending automated messages and emails to your customers, with a focus on security and privacy. With Customer.io, you get complete information about your customers in one place, and use it to create personalized messages and campaigns for them.
RudderStack supports sending your events to CustomerIO from the cloud mode S2S (Server to Server) and native web SDKs by calling the relevant RudderStack APIs.