RudderStack allows you to track, collect, and send your event data across various platforms to Braze for effective marketing automation. Once you enable Braze as a destination, the RudderStack SDKs automatically start collecting event data across the web and mobile platforms and send it to your Braze dashboard. You can thus get a real-time live view of your customers and their activities in a single dashboard. With Braze’s cutting-edge AI capabilities, you get the insights you need to implement effective marketing strategies.
Add Braze as a destination and:
- Save precious development time and effort by seamlessly integrating Braze without any coding
- Leverage RudderStack’s native web, iOS, and Android SDKs, as well as server-to-server API calls to track and collect event data
- Send contextual information about the users and what they are doing on your website or app to Braze
- Map specific events to the appropriate Braze-defined events without any manual transformation or custom coding
Frequently Asked Questions
What is Braze?
Braze is a popular customer engagement tool that allows you to establish long-lasting relationships with your customers through effective, meaningful, and contextual conversations. With Braze, you can design personalized marketing campaigns by segmenting your customers according to their on-site behavior.
What is Personalized Messaging?
Personalized messaging is a popular feature offered by tools such as Braze, Intercom and many more. It allows you to design personalized messages, emails, SMS or push notifications and thereby effectively engage with your audiences. By better understanding your users’ behavior, you can design custom campaigns that allow you to convert potential leads into customers and build long-lasting relationships with them.
How do I set up Braze as a Destination in RudderStack?
Refer to our step-by-step docs
Use the Braze integration with popular sources
Braze is a customer engagement platform that helps you better understand your customers' in-app behavior and use the insights to improve your users' app experience.