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Bing Ads integration with RudderStack

Use RudderStack to Send Real-Time Event Data to Bing Ads Seamlessly

By adding Bing Ads as a destination, RudderStack helps you send your customer event data directly to Bing Ads without the need for additional configuration or code. RudderStack uses an API that allows you to send your event data to Bing Ads in the required format.

RudderStack helps you capture distinct information about your users and their actions in real-time so that you can use it for advertising on Bing and connect with potential customers effectively.

By Adding Bing Ads Support for RudderStack, you can:

  • Capture all actions that the user might perform along with the properties associated with that action
  • Easily map relevant properties of your event data to the corresponding Bing Ads fields
  • Track user conversions or target audiences by simply creating a UET tag in Bing Ads
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What you can do with Bing Ads

With Bing Ads, you would want to collect the page views and user events. Collecting Page views is much easier as it requires you to add a JS library in your site's header. To collect events, you need to learn Bing Ads JavaScript functions and install each event on the site you need events from, which is time-consuming.


By integrating RudderStack with Bing Ads, you can avoid manual coding and custom configurations and get started in no time.

Seamlessly connect to an audience who are looking for your products or services

Customize your ad campaigns to target specific audiences based on their interests, locations, or any other criteria

Start advertising with no minimum budget and adjust your daily ad spend

Measure performance and effectiveness of your ads, and test new ad strategies to maximize your ROI

Pay only when customers click your ads

How to set up Bing Ads Integration

It’s simple! Use our step-by-step guide to set up Bing Ads as a destination in RudderStack, and get started in no time at all.

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FAQ

How can we help you?

What is Bing Ads used for?

Bing Ads is an advertising platform used to serve search ads to Google users and other users around the web.

Is it hard to set up Bing Ads?

Difficulty can vary based on your web/mobile tech stack and the complexity of the search conversions you want to send to Bing Ads. Many users choose to simplify implementation by sending conversion data to Bing Ads through secure data integration tools like RudderStack.

How much does it cost to integrate Bing Ads with RudderStack?

Pricing for Bing Ads can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Are Bing Ads worth it?

Bing Ads helps you reach an audience that isn’t reached with Google AdWords. Despite Google Ads reaching more people and having higher search volumes, Bing allows you to reach a wider audience (specific demographic of customers) and produce even better results than AdWords alone.

Is Bing PPC cheaper than Google?

Yes, Bing PPC (Pay-per-Click) is comparatively cheaper than Google.

When using Dynamic Search Ads, what happens after you create specific ad text?

After you create specific ad text in Dynamic Search Ads, Microsoft Advertising generates a specific URL landing page from your targets, also called the Final URL.

What is required for an Ad to be served to a user?

For an ad to be served to a user, the keywords used must be relevant to the search term and unique to only one campaign. You must list all keywords used in all ad groups for a company and unique to a company.

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