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Integrate Google Ads with Azure Data Lake
Don't go through the pain of direct integration. RudderStack’s Google Ads integration makes it easy to send data from Google Ads to Azure Data Lake and all of your other cloud tools.
Easy Google Ads to Azure Data Lake integration with RudderStack
RudderStack’s open source Google Ads integration allows you to integrate RudderStack with your Google Ads to track event data and automatically send it to Azure Data Lake. With the RudderStack Google Ads integration, you do not have to worry about having to learn, test, implement or deal with changes in a new API and multiple endpoints every time someone asks for a new integration.
Popular ways to use Azure Data Lake and RudderStack
Query campaign performance data
Import analytics-ready campaign performance data into your warehouse. Select the data points you need and sync with the click of a button.
Calculate true ROAS
Use rich data to calculate how much return you get for each campaign, ad group and ad.
Optimize paid campaigns
Understand which combinations of ads, spend and targeting work and use that insight to optimize new and existing paid campaigns.
Frequently Asked Questions
About Azure Data Lake
Microsoft Azure Data Lake is a secure and scalable data lake that lets you store data of varying sizes and complexity. It also allows you to write your own code to perform operational or transactional data transformation and analysis tasks.
About Google Ads
Google Ads is a popular online advertising platform that enables businesses to create online ads to reach out to prospective buyers interested in their products or services. It allows you to place your ads within Google Search results, videos, mobile apps, and websites. Google Ads runs on a Pay-Per-Click (PPC) advertising model, which means you have to pay every time a visitor clicks your ad.