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Amazon Personalize integration with RudderStack

Use RudderStack to Send Event Data to AWS Personalize

With RudderStack, you can easily configure Amazon Personalize as a destination to which you can send your event data seamlessly, and in real-time. RudderStack automatically collects all the event data from a variety of data sources and routes it securely to Personalize. You can then use the most up-to-date customer data for building personalized recommendation systems and effective product marketing.

By Adding AWS Personalize Support for RudderStack, you can:

  • Send your customer event-data to Amazon Personalize from a variety of data sources
  • Ensure real-time, most up-to-date information on your customers and their activities for better content and product recommendations
  • Customize the specific types of events that you want to send to Amazon Personalize
  • Seamlessly map all the event data to the Personalize schema without any errors

What you can do with Amazon Personalize

To effectively use Amazon Personalize, you need to first connect all your data sources corresponding to the different customer touch-points to it. This can become quite a hassle in case you are dealing with multiple sources that generate a lot of data.

By integrating Amazon Personalize with RudderStack, you can easily overcome this problem.

Provide expert content recommendations based on your users’ viewing history

Offer personalized product recommendations to your customers based on their shopping history and interests

Build targeted marketing campaigns, promotions, and personalized search results for your customers

Integrate your website, mobile apps, and email marketing systems to offer a unique cross-platform customer experience

Boost your business revenue and improve your conversion rate by leveraging the user activity data in real-time

How to set up Amazon Personalize Integration

It’s very easy! Use our step-by-step guide to set up AWS Personalize as a destination in RudderStack, and get started in no time.



How can we help you?

What is Amazon Personalize used for?

Amazon Personalize is a personalization tool that enables marketing and customer-focused teams to build better customer experiences.

Is it hard to set up Amazon Personalize?

Difficulty can vary based on your existing technology and the complexity of your processes. Many users choose to simplify implementation by sending data through secure personalization integration tools like RudderStack.

How much does it cost to integrate Amazon Personalize with RudderStack?

Pricing for Amazon Personalize can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

What is AWS Personalize?

AWS Personalize, also known as Amazon Personalize, is a real-time product and content recommendation system powered by machine learning and smart AI. It allows you to better understand your customers’ product journey and make relevant product recommendations to boost conversions and overall customer engagement. It is very easy to use AWS Personalize, and you do not need any prior machine learning experience to get started. Amazon Personalize automates the complex steps that are required to build, train and fine-tune the recommendation model, so that you can deliver personalized product and recommendations faster and more efficiently.

What is Real-time Personalization?

Real-time personalization is a key aspect of B2B (Business-to-Business) marketing. Simply put, it allows you to automatically deliver specific, tailor-made content to different audience groups on your website or app. With real-time personalization, you can information about your visitors from their IP addresses such as location, time-zone, and other business or user demographics. Then, you can use this information to categorize your visitors based on various criteria, and serve them the most relevant content whenever they land on your website. Real-time personalization thus allows you to improve your conversion rate, keep your customers engaged while they are browsing your website or app, and also boost sales.

What are the use-cases supported by Amazon Personalize?

With Amazon Personalize, you can implement the following use-cases: - Personalized product and content recommendations - Recommending items similar to a product that the customer has viewed or browsed - Personalized ranking and re-ranking, i.e. rank a list of items based on user preferences - Targeted cohort-based promotional offers and notifications for effective marketing campaigns.

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