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Adobe Analytics integration with RudderStack

Perform efficient marketing analytics with RudderStack and Adobe Analytics

Integrate Adobe Analytics as a destination to send your customer event data to RudderStack. Once the destination is configured and enabled, events from RudderStack will automatically start flowing to Adobe Analytics.

By Integrating Adobe Analytics with RudderStack, you can:

  • Send real-time customer events to Adobe Analytics securely
  • Track normal events, E-Commerce events, and video type (Heartbeat) events
  • Use RudderStack transformations to send customer events in Adobe Analytics-specific format
  • Skip the development process and save time for other important technical issues

What you can do with Adobe Analytics

Integrating Adobe Analytics with your website manually can be quite challenging. If you want to collect detailed user attributes, visitor activity on your website, and e-commerce information, you will need to install custom webhooks into your website. In addition, you need to learn the details of the API methods and expected data formats. For mobile tracking, custom or e-commerce data needs to be manually installed, which can be quite cumbersome.

By integrating RudderStack with Adobe Analytics, you can easily get started without worrying about any limitations.

Collect all your data (from the Web and mobile to CRM and connected cars) under one roof to get a 360-degree view of your customers and business.

Identify and monitor key consumer behaviors to generate cross-solution communication such as e-mail to re-engage visitors.

Use AI, ML, and Automation to find hidden patterns and unexpected anomalies in your data.

Analyze mobile, web, and offline data to develop custom workflows and trigger automated notifications.

Get notified about anomalies in your data and get details of trends about how people interact with your mobile app and other digital experiences.

Access hit-level, unprocessed real-time data within seconds using the Live Stream feature. This data can be used in live-traffic dashboards or for recommendations and personalization algorithms for retargeting or remarketing.

How to set up the Adobe Analytics Integration

It’s simple! Just use our step-by-step guide to set up Adobe Analytics as a Destination in RudderStack.



How can we help you?

What is Adobe Analytics used for?

Adobe Analytics is a widely-used third-party Web and Mobile analytics provider that provides insights into the performance of ads and advertising campaigns.

Is it hard to set up Adobe Analytics?

Difficulty can vary based on the cleanliness of your Web and Mobile and campaign data. Many users choose to simplify implementation by sending data to Adobe Analytics through secure Analytics integration tools like RudderStack.

How much does it cost to integrate Adobe Analytics with RudderStack?

Pricing for Adobe Analytics can vary depending on your use case and data volume. RudderStack offers transparent, volume-based event pricing. See RudderStack's pricing.

Is Adobe analytics better than Google Analytics?

Adobe Analytics is a recommended option for user pathing and reporting, whereas Google Analytics is the strongest and widely-used option for multi-channel attribution.

Is Omniture the same as Adobe Analytics?

Adobe Analytics was formerly known as Omniture SiteCatalyst - an industry leader in multi-channel analytics. It is a part of the Adobe Marketing Cloud and has plug-ins that allow marketers to analyze campaign results on mobile apps and video in addition to regular web channels.

Can Tableau connect to Adobe Analytics?

Yes, you can connect Tableau with Adobe Analytics using the Adobe Analytics Tableau Connector for up-to-date visual analysis and reporting.

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