This post helps you with loading your data from SendGrid to MS SQL Server. If you are looking to get analytics-ready data without the manual hassle, you can integrate SendGrid to MS SQL Server with RudderStack, so you can focus on what matters, getting value out of your transactional email campaign data.
Extract your data from SendGrid
There are two main methods to get our data from SendGrid, the first one is to pull data out from it and the second one is for SendGrid to push data to you whenever an important event is triggered. The second solution is also offering a real-time aspect of the analytics we can perform with SendGrid. We will see how we can access data from both.
In order to pull data from SendGrid, we need to access its HTTP API. As a Web API following the RESTful architecture principles, it can be accessed through HTTP.
As a RESTful API, interacting with it can be achieved by using tools like CURL or Postman or by using http clients for your favorite language or framework. A few suggestions:
- Apache HttpClient for Java
- Spray-client for Scala
- Hyper for Rust
- Ruby rest-client
- Python http-client
SendGrid maintains a number of officially supported clients or SDKs that you can use with your favorite language to access it without having to mess with the raw underlying HTTP calls. These are the following:
There’s also a huge list of community-supported libraries that you can use if you wish. A complete list can be found here.
SendGrid is currently maintaining 4 APIs that can be accessed.
- SMTP API. SendGrid’s SMTP API allows developers to specify custom handling instructions for e-mail.
- Web API v3. The latest version of the SendGrid API is completely RESTful, fully featured, and easy to integrate.
- Web API v2. The previous version of the SendGridAPI, still maintained for compatibility reasons. It is recommended that v3 is used instead of it as soon as possible.
- Webhooks. Webhooks are an easy way to get push notifications from SendGrid.
For this guide, we are considering the v3 of the Web API and Webhooks.
SendGrid API Authentication
Authentication for accessing the SendGrid Web API happens through API keys. You generate an API Key that then you can pass together with your requests to the API, and your application will be authenticated. Additionally to creating API Keys, SendGrid also allows the creation and management of API Key permission lists.
So you can create Keys that will have different levels of access to SendGrid for your account. API requests you make to the Web API v3 must be authenticated by including an Authorization Header with your API Key.
Sendgrid‘s mission is to help you to deliver your transactional and marketing email through one reliable platform. It is a transactional email platform offering services similar to Mandrill and mailgun. Although there’s a belief that SendGrid is more for a newsletter-like email service, it can also be used for on-boarding, registration, and any kind of personalized and targeted one-to-one emails to your customers. Some of the benefits that SendGrid offers are,
- You can select which protocol to use for sending your e-mails. It can be either SMTP or HTTP, so it offers flexibility on the protocol level.
- Scalable SendGrid offers an infrastructure capable of scaling up and down just as your mailing needs do. No matter if you send 100 or a billion e-mails, SendGrid can handle the load transparently for you.
- Guaranteed mail delivery. Compliance with CAN-SPAM and management of spamming and reputation for mail servers can guarantee a much higher delivery rate for your e-mails. You can be sure that your e-mails will not be mistaken with spam from the recipient mail server.
- Easy and fast integration. No matter what kind of e-mails you want to send, transactional or marketing, custom integration with SendGrid is extremely easy. Different APIs exist to cover different needs together with a large number of SDKs and libraries that can ease even further the integration process. You can have SendGrid integrated, up and running in a matter of minutes.
- Security. All emails send via SendGrid utilize opportunistic TLS encryption, so as long as your recipient servers are configured to use TLS, you can be sure that all mails will be sent via a secure channel to them.
- Powerful and Actionable Analytics. Everything related to your marketing campaigns or transactional emails that can be tracked is reported by the SendGrid platform in real-time. Analytics can be either used through the dashboards that SendGrid has or can be pulled by the API to be used as part of custom analytics solutions, which is also the scope of this article.
Just like every platform that offers programmatic access to email, SendGrid has been built from the ground up as an API company. This means that in order to gain full access to its capabilities you will need to incorporate some technical skills. Nevertheless, SendGrid also offers an intuitive web environment that can be used by marketers to manage and execute marketing campaigns without the need for technical support.
SendGrid rate limiting
There are limitations to delivery rates imposed by recipient mail servers. Exceeding these limitations results in a practice referred to as throttling. Throttling in terms of email means that a recipient mail server has accepted all the mail it is willing to accept from your IP for a certain period of time.
Apart from throttling that can occur depending on the recipients’ server, SendGrid is also limiting the number of emails that you can send on a per month period, based on the plan that you have purchased, for more information about this you should consult the pricing page of SendGrid.
Endpoints and available resources
Some of the most important endpoints that SendGrid exposes are the following, you can also find the complete list of endpoints the Web API v3exposes here:
Operations related to your users.
Marketing Campaigns. Campaign-related operations about loading in contacts, create segments, create and send campaigns, view your stats, and much more.
- Operations related to white label lists of domains and subdomains, IPs, and URLs.
- SendGrid email statistics.
- Spam reports. Operations related to spam reports that SendGrid generates for your emails and campaigns.
And much more can be found on the link given above.
Not all of the provided endpoints are useful for pulling out data that can be used for analytics. the