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Events

Unlock AI-driven personalization with RudderStack & Snowflake

What we will cover:

  • Ensuring Data Quality - Wyze uses RudderStack to capture and govern first-party behavioral and clickstream data from their website and mobile apps, and automatically sends it to marketing tools like Braze for real-time activation and to Snowflake for analytics and AI use cases.
  • Identity resolution and customer 360 - Wyze uses RudderStack to automatically generate an identity graph that represents the entire customer journey. Building on the identity graph, they can easily generate the data points needed by their AI and customer engagement teams (number_abandoned_carts_last_7_days, avg_cart_amount_last_90_days, etc.)
  • Syncing warehouse data to business tools - Using RudderStack, Wyze can sync their most valuable customer data directly from Snowflake’s data cloud to the business tools that their customer engagement and product teams are using.

Speakers

Eric Dodds

Eric Dodds

Head of Product Marketing

Wei Zhou

Wei Zhou

Director of Data Engineering, Wyze

Pei Guo

Pei Guo

Senior Data Scientist, Wyze