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The Identity Resolution Playbook


October 12, 2023

12:00 PM EST

Identity resolution is the primary challenge behind building customer profiles for customer 360 projects. It requires two primary ingredients: data collection and data unification. Join this session to learn the secrets to solving these challenges from an expert panel with decades of data engineering experience.

What we will cover:

  • Why is identity resolution so challenging?
  • Data collection best practices for identity resolution
  • Identity stitching & building an identity graph
  • Building user features
  • Delivering business value with customer profiles


Soumyadeb Mitra

Soumyadeb Mitra

Founder and CEO of RudderStack

Passionate about finding engineering solutions to real-world problems.
Eric Dodds

Eric Dodds

Head of Product Marketing

Leads the Marketing team at RudderStack
Sean Halliburton

Sean Halliburton

Principal Data Engineer at REI

Ricardo Pinho

Ricardo Pinho

Data Engineer at Phantom

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