Events
The Identity Resolution Playbook
Webinar
October 12, 2023
12:00 PM EST
Identity resolution is the primary challenge behind building customer profiles for customer 360 projects. It requires two primary ingredients: data collection and data unification. Join this session to learn the secrets to solving these challenges from an expert panel with decades of data engineering experience.
What we will cover:
- Why is identity resolution so challenging?
- Data collection best practices for identity resolution
- Identity stitching & building an identity graph
- Building user features
- Delivering business value with customer profiles
Speakers
Soumyadeb Mitra
Founder and CEO of RudderStack
Passionate about finding engineering solutions to real-world problems.
Eric Dodds
Head of Product Marketing
Leads the Marketing team at RudderStack
Sean Halliburton
Principal Data Engineer at REI
Ricardo Pinho
Data Engineer at Phantom
