The Identity Resolution Playbook
October 12, 2023
12:00 PM EST
Identity resolution is the primary challenge behind building customer profiles for customer 360 projects. It requires two primary ingredients: data collection and data unification. Join this session to learn the secrets to solving these challenges from an expert panel with decades of data engineering experience.
What we will cover:
- Why is identity resolution so challenging?
- Data collection best practices for identity resolution
- Identity stitching & building an identity graph
- Building user features
- Delivering business value with customer profiles
Founder and CEO of RudderStack
Head of Product Marketing
Principal Data Engineer at REI
Data Engineer at Phantom