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Events

WEBINAR

Replacing GA4 with Analytics on your Warehouse

03-01-2023

12:00 PM ET

GA4 seems like a step forward, but when you look under the hood you find a more limited API, integrations designed to create vendor lock-in and multiple black-box “features” for critical data like identity management.

In this webinar analytics experts will explain why companies are moving away from Google Analytics completely and building fully owned analytics they can trust in their own data warehouse. Using modern data infrastructure tools like RudderStack, Snowflake and dbt, data teams can future-proof their analytics and provide every team with better data than ever before.

What we will cover:

  • Why companies are ditching Google Analytics
  • Components of a warehouse-first analytics stack
  • Data flow walkthrough: ingestion, modeling and visualization

Speakers

Eric Dodds

SPEAKER

Eric Dodds

Head of Product Marketing at RudderStack
Eric leads Product Marketing at RudderStack and has a long history of helping companies build practical data stacks to fuel growth.

Benji Walvoord

SPEAKER

Benji Walvoord


Benji has a long history of building data-driven startups in the healthcare and e-commerce industries. He's also an ultra-marathoner which he claims is only to compensate for being an Arsenal supporter.

Snowflake

SPEAKER

Snowflake

Software Development

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