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Exploring Options for GA4 Cloud Measurement

Wednesday, October 12, 2022

1pm ET

Are you struggling with how best to implement GA4 as part of your modern analytics stack? Join us for this session with BlastX, a digital experience optimization partner, to learn how you can best navigate this uncertain landscape. We’ll cover some differences between Universal Analytics and GA4, particularly with regards to server-side support, and discuss several implementation options and their associated pros and cons.

What we will cover:

  • Reviewing a spectrum of server-side, client-side, and hybrid deployment options
  • Determining what deployment method for GA4 is best for your organization
  • Discussing the advantages of event based analytics and the nuances of GA4
  • General comparison of Universal Analytics and GA4


Blake Woodson


Blake Woodson

Implementation Innovation Consultant, BlastX

Josh Barratt


Josh Barratt

Associate Manager, Implementation Innovation, BlastX

Eric Dodds


Eric Dodds

Head of Product Marketing at RudderStack
Eric leads Product Marketing at RudderStack and has a long history of helping companies build practical data stacks to fuel growth.

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