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Driving Effective Data and Marketing Team Collaboration


September 26, 2023

12:00 PM EST

The Customer Data Platform sits at the intersection of the data team and business teams. Successful implementations require cross-team collaboration, which can be challenging. In this session, we’ll explore how data teams and marketing teams, specifically, can work together to drive maximum value with their customer data.

Our panelists have seen a wide range of CDP implementations led by marketing teams, data teams, and technology partners. They’ll share the successful strategies they’ve learned first-hand to help marketing and data teams work together.

What we will cover:

  • Building customer profiles
  • Creating segments from those profiles for particular use cases
  • Designing marketing campaigns that leverage these segments to engage customers
  • Who should own which parts of this flow?


Elizabeth Press

Elizabeth Press

Creator and Owner of D3M Labs

Matt Lewis

Matt Lewis

Solutions Partner Manager

Monika Vo

Monika Vo

Head of Marketing at Lucent

Matt Mitchell

Matt Mitchell

Data & Analytics Leader

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