Events
Driving Effective Data and Marketing Team Collaboration
What we will cover:
- Building customer profiles
- Creating segments from those profiles for particular use cases
- Designing marketing campaigns that leverage these segments to engage customers
- Who should own which parts of this flow?
Speakers
![Elizabeth Press](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F97bpcflt%2Fproduction%2F8c7a16023b68b37d0ef2e3f085db228e6c1de31b-400x400.jpg%3Fw%3D88%26fm%3Dwebp%26fit%3Dfill%26dpr%3D2&w=3840&q=75)
Elizabeth Press
Creator and Owner of D3M Labs
![Matt Lewis](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F97bpcflt%2Fproduction%2Ff7a8be255495cf43a11cb5fc824e09bc04c22fdc-300x300.jpg%3Fw%3D88%26fm%3Dwebp%26fit%3Dfill%26dpr%3D2&w=3840&q=75)
Matt Lewis
Solutions Partner Manager
![Monika Vo](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F97bpcflt%2Fproduction%2F690fed38e222165ec7023bdc9c2d10c1df14232e-400x400.jpg%3Fw%3D88%26fm%3Dwebp%26fit%3Dfill%26dpr%3D2&w=3840&q=75)
Monika Vo
Head of Marketing at Lucent
![Matt Mitchell](/_next/image/?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2F97bpcflt%2Fproduction%2F4ac8ea4d384481b903733c9f3efb0cfe1ea20c47-400x400.jpg%3Fw%3D88%26fm%3Dwebp%26fit%3Dfill%26dpr%3D2&w=3840&q=75)
Matt Mitchell
Data & Analytics Leader