Driving Effective Data and Marketing Team Collaboration
September 26, 2023
12:00 PM EST
The Customer Data Platform sits at the intersection of the data team and business teams. Successful implementations require cross-team collaboration, which can be challenging. In this session, we’ll explore how data teams and marketing teams, specifically, can work together to drive maximum value with their customer data.
Our panelists have seen a wide range of CDP implementations led by marketing teams, data teams, and technology partners. They’ll share the successful strategies they’ve learned first-hand to help marketing and data teams work together.
What we will cover:
- Building customer profiles
- Creating segments from those profiles for particular use cases
- Designing marketing campaigns that leverage these segments to engage customers
- Who should own which parts of this flow?
Creator and Owner of D3M Labs
Solutions Partner Manager
Head of Marketing at Lucent
Data & Analytics Leader