SVG

Events

Driving Effective Data and Marketing Team Collaboration

What we will cover:

  • Building customer profiles
  • Creating segments from those profiles for particular use cases
  • Designing marketing campaigns that leverage these segments to engage customers
  • Who should own which parts of this flow?

Speakers

Elizabeth Press

Elizabeth Press

Creator and Owner of D3M Labs

Matt Lewis

Matt Lewis

Solutions Partner Manager

Monika Vo

Monika Vo

Head of Marketing at Lucent

Matt Mitchell

Matt Mitchell

Data & Analytics Leader