Webinar
Complete Customer Journeys & Attribution With Shopify Data
Speakers
Webinar DetailsBenji Walvoord
Director of Solutions Engineering
Eric Dodds
Senior Director of Product Strategy
Claus Lauter
Host, Ecommerce Coffee Break Podcast
Watch this episode of the Shopify eCommerce Coffee Break podcast with Claus Lautner to hear from our Head of Customer Engineering, Benji Walvoord, and Head of Product Marketing, Eric Dodds. The Group discusses how you can collect, unify, and activate your customer data and shares insights about customer journeys & attribution with Shopify data.
- Different data sources in a Shopify store
- How Shopify merchants can effectively handle the complexity of data from multiple sources
- Why it’s crucial to ensure that data flows in the correct direction in Shopify
- How data attribution helps Shopify merchants gain an understanding of their business
- The benefits of using Shopify's built-in tools for managing data