Complete Customer Journeys & Attribution With Shopify Data

What we will cover:

Different data sources in a Shopify store
How Shopify merchants can effectively handle the complexity of data from multiple sources
Why it’s crucial to ensure that data flows in the correct direction in Shopify
How data attribution helps Shopify merchants gain an understanding of their business
The benefits of using Shopify's built-in tools for managing data

Speakers

Benji Walvoord

Benji has a long history of building data-driven startups in the healthcare and e-commerce industries. He's also an ultra-marathoner which he claims is only to compensate for being an Arsenal supporter.

Eric Dodds

Senior Director of Product Strategy

Claus Lauter

Host, Ecommerce Coffee Break Podcast