Feeling stuck with Segment? Say 👋 to RudderStack.

Log in

RudderStack vs

mParticle is a legacy CDP focusing on serving marketers
and marketing use cases. RudderStack is purpose built for
data teams who want to build a CDP on their warehouse.

Trusted by leading brands

Modern data teams choose RudderStack over mParticle

RudderStack is the leading real-time, warehouse native CDP built for data teams. mParticle was initially built only for mobile app use cases, and this is still represented in their documentation and functionality.

Compare RudderStack vs
mParticle's features
and functionality

‎ ‎

Top RudderStack vs mParticle advantages




Doesn't store your data

Cloud destinations





MTU-based; custom

Warehouse Destinations

ALL major cloud data warehouse and data lakes

ONLY Redshift, BigQuery, Snowflake, Kafka

Custom Destinations

Yes; Webhooks enable you to send data to any destination

Yes but only within the mobile-app ecosystem

Custom Sources

Yes; Webhooks enable you to collect data from any source

Yes via Events API

Real-time Event Transformations

RudderStack's JS and Python transformations enable you to transform event payloads in flight

Partially; Transformations are supported but the product may not provide them in real-time.

Data Lake Integrations

Deployment Options

Cloud, VPC, and Open Source

Cloud & Self-hosted via NPM

G2 Score




RudderStack is proudly delivering award-winning support to its customers (check us out on G2!).
We offer web, email, and dedicated slack channels for support as well as dedicated customer success
and technical account management in accordance with your payment tier.





Slack Community

Why choose RudderStack?

Built for data teams

RudderStack is open source and built for data teams, including Github integrations and an API-first approach to data collection and management, so you can seamlessly integrate it with your existing stack and workflow.

Real-time integrations

RudderStack supports real-time integrations with over 200 tools, meaning you can send events directly to marketing, product and customer success tools, not just your data warehouse or data lake.

ML in your warehouse

mParticle provides simple data modeling tools. RudderStack's advanced, code based identity resolution and feature development toolset now include out-of-the-box ML models for churn prediction and lead scoring—all in your warehouse with transparent, auditable code.

Simple pricing vs mParticle

RudderStack's pricing is simple and charges on data volume. Our enterprise plan supports large data teams who need state of the art security and white-glove support.

“When it came down to deciding the right solution, there wasn’t a question. We chose RudderStack as the foundation for our warehouse native customer data platform to enable data-driven personalized engagement online."

Chris Frye, Director of Digital Architecture, Crate and Barrel

Features our customers love

Global, integrated monitoring and alerting

Get a real-time view of every event source, integration, warehouse sync, and modeling run. See performance under load, set up notifications and alerts in Slack, PagerDuty, OpsGenie and others.

Fully configurable warehouse identity resolution

Break free from limiting, UI-based identity resolution. Configure identity graphs of any complexity with code, then audit all of the generated SQL in your warehouse or data lake.

200+ real-time integrations

Route your events directly to over 200 destinations in real time to enable behavior-based campaigns, real-time personalization, and advanced analytics.

Hybrid mode integrations

Run key destinations like Braze, Google Analytics, LaunchDarkly and more in cloud and device mode concurrently for complete functionality and advanced use cases.

Real-time event transformations

Transform and enrich events in real time with version-controlled JavaScript or Python code to fix data, customize integrations, hit external APIs, and more.

API-first features

Run RudderStack features via API to enable version-controlled management of your stack, integration with your existing development workflow, and full control over granular configurations.

See RudderStack's powerful
data tooling in action

Want to see why data teams choose RudderStack to manage the entire customer data lifecycle?
Schedule a demo and get connected with a solutions engineer.

Accelerate data activation
for every team

Marketing teams

Support marketing with the data and insights they need to drive campaign performance, deliver effective personalization, and improve customer experience.

Example: Marketing wants to enrich new customer profiles from an internal Redis data store

Product Teams

Collect data from all of your web and mobile apps with our high performance SDKs, enrich the data in your warehouse, and serve it to product analytics tools to drive customer insights and help your team build a deep understanding of the customer journey to increase retention and drive a smarter product roadmap.

Sales and Customer Success teams

Give your sales and support teams superpowers by delivering the complete customer profiles from your data warehouse directly to Salesforce, Hubspot, Zendesk or another CRM tool, so they’ll never perform outreach or schedule a call without the relevant context.

Break free from mParticle's
black-box CDP that limits
your control and visibility
over your data.

Avoid creating another data silo and getting charged a premium for the hassle.
Our Free plan includes 1 million events per month, so you can explore and test
the product. Install an SDK, connect a destination, and see data start to flow.